Over the last couple of days, Facebook Ads quietly deployed a targeting feature that consolidates some social inventory. Think of the new hashtag operator as a social segment phrase match concept that rolls up tightly related interests (“Topics”) up under one expression. The new capability, available in the stock Web UI, should prove useful to […]
To online marketer insiders, Addie Conner is a wonderful trade secret. Hailing from her rustic cabin on Walden Pond outside of Boston, she works the Facebook Ads machine at an enterprise level most PPC professionals dream about: running a Facebook marketing subsidiary for The Washington Post. You’ve seen her speak about search PPC at mainstream […]
Imagine my surprise, whilst checking out notifications on our new aimClear Facebook Page, when I noticed not one but TWO ads from Chitika, Inc on my right hand sidebar. Hmmm. They had the same count of likes, same headline, etc…
aimClear’s Merry Morud to demo new Acquisio Facebook API tool in the SMX West Expo Hall.