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Imagine our surprise! Whereas last week Facebook Ads marketers were able to target over 30,000 users in the United States “Precisely Interested” in Facebook Ads and Facebook Marketing, TODAY that targeting has been gutted and hauled away. BUMMER…
As usual, Facebook has quietly rolled out a significant new feature. Now we have the [groovy] ability to distribute ad traffic to various internal destination landing pages! This introduces amazing interesting possibilities to marketers. The new destination URLs are Resume, Timeline, All Activity, Messages, Photos, Likes, Maps and Notes pages. Stay tuned and our aimClear… Read More
Blazing forward with more coverage of #SMX West, Day 2 had the Building Buzz on Facebook: Getting Liked & Shared in store for attendees looking to spice up their social sides. The evolution of Facebook has been remarkable – from a college student directory to an almost essential marketing asset for many companies. In order… Read More
Goodbye, pure Facebook EdgeRank organic tactics. Hello, pay-through-your-nostrils-rank! Professional Facebook marketers have felt a distinct change coming on for months. Here’s the bad news first: It’s getting much harder to drive organic impressions in the newsfeed, ticker, and from fans visiting a brand’s page. The precipitous drop has become more acute since the advent of… Read More
Newsflash!(?) Facebook either introduced some seriously radical targeting features to Power Editor or Power Editor is being a bit wonky. We’re hoping for the former, because with this new targeting feature (?) marketers can now target Precise Interests AND Broad Categories. At the SAME TIME.
