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Category Facebook Advertising

Are Your Facebook Likes Actually Useful? Sane Social Media Marketing, Part 1

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This post kicks off a series of articles, in which we’ll study essential social measurements and tactics. All over the world, companies are struggling to define social media success. As an industry, we’ve been social for years already. At first, lots of marketers dove into social, frankly, because it was there. Sure, there were fantastic… Read More

Facebook Advertising

Facebook Ads Bot Traffic? Get The Real Story

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Recently a company we’ve somehow never heard of (until now) released results derived from their data. They called Facebook Ads out as being about 80% bot traffic.  Accompanying details to support their accusations were as limited as their name, in our opinion, and none seem to be forthcoming. We were open minded until we dug… Read More

Facebook Advertising

Back To The Future: True Facebook ROI In The Classic Subscription Model

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There’s been a lot of discussion over the years regarding the viability of Facebook as a marketing channel. Everything has been challenged, from FB Ads to the value of Likes. That’s good. Most of the conversation is bunk, the same way soothsayers have been saying that SEO is dead, for years and years. #Snooze. There… Read More

Facebook Advertising  /  Social Media Marketing

Facebook Ads UI Buzz Kill! Precise Interest Import Quietly Killed

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[Update: Received report from Jason Jell that his is able to copy/paste directly into UI, even absent + button. His report involve Win XP version 5.1 service pack 3, Chrome - 20.0.1132.47 m, Firefox - 10.0.1, IE - 8. Does not work for us. Tested: Mac OS X Lion 10.7.4 (11E2705), Chrome Version 20.0.1132.47, Safari Version 5.1.7 (7534.57.4) and… Read More

Facebook Advertising

Bye Bye Unfettered Paid-Organic Facebook Inclusion! Awesome While It Lasted!

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As many of you know, litigation is forcing FB to allow users to opt out, at the granular level, from sponsored story units that force users into endorsing products to their friends. Our guess is that it will not make that much of a difference. We doubt that most users will understand or care. It will, though,… Read More

Facebook Advertising