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Being a Facebook Ads marketer is like having a love/hate relationship with a miracle. aimClear has been killing Facebook Ads since 2007, just days after the emergent DIY channel was launched. That December our Hail Mary Facebook Ads campaign literally saved a client’s Christmas. The rest is history. We love FB ads and believe the… Read More
Oh granny! Perusing Facebook byways the other day, I stumbled upon an ad that caught my attention. It was a sort-of-branded Target stores logo, and it grabbed my notice because the messaging seemed radical for mainstream advertising, no matter who the marketer was targeting or what the beef may be. Curious, I clicked. The ad… Read More
General Motors, in a widely reported Facebook-IPO-week #Fail bail, has quit their social media agency of record and abandoned Facebook Ads. We understand the former, but not the latter. The most common reason for Facebook Ads failure, or in any channel for that matter, is a serious misunderstanding of the channel. Hey there Mr. and… Read More
By now, most Facebook users probably have not have noticed Page Post Like Sponsored Stories, FB’s paid organic amplification product, creeping into their news feeds. Facebook marketers, on the other hand, are jumping up and down for joy. CTRs (click through ratios) for Page Post Like stories are through the roof and, with clever second… Read More
Facebook’s Broad Category targeting is serious- seriously cool! The things you can target (for example, expecting parents) are ridiculously deadeye. Broad category targeting is also seriously powerful (for example, folks who have children in certain age brackets). Now, unbeknownst to all, advertisers can even target users based on the type of mobile device they use to access Facebook… We… Read More
