ARCHIVE
Blazing forward with more coverage of #SMX West, Day 2 had the Building Buzz on Facebook: Getting Liked & Shared in store for attendees looking to spice up their social sides. The evolution of Facebook has been remarkable – from a college student directory to an almost essential marketing asset for many companies. In order… Read More
Goodbye, pure Facebook EdgeRank organic tactics. Hello, pay-through-your-nostrils-rank! Professional Facebook marketers have felt a distinct change coming on for months. Here’s the bad news first: It’s getting much harder to drive organic impressions in the newsfeed, ticker, and from fans visiting a brand’s page. The precipitous drop has become more acute since the advent of… Read More
Newsflash!(?) Facebook either introduced some seriously radical targeting features to Power Editor or Power Editor is being a bit wonky. We’re hoping for the former, because with this new targeting feature (?) marketers can now target Precise Interests AND Broad Categories. At the SAME TIME.
A deep look at how Facebook ignores the thousands of advertisers despite oodles of advertising revenue incoming daily.
With such huge modifications rolling out in the Facebook UI, little or no attention is being paid to quiet changes taking place in Facebook Ads. Thanks to our friend Julie Gallaher for bringing us notice of the apparent loss baffling change to Facebook Ads Birthday targeting. Birthday targeting allowed marketers to push psychological buttons with… Read More
