aimClear® Search Marketing Blog

Don’t be fooled by an easy solution. While rapid global flattening has consolidated both language and currency,  there exists serious need for cross-cultural awareness among search marketers to stay relevant and foster success when launching a site across multiple geographic locations.

It’s often unwise and even culturally disrespectful to “copy and paste” campaigns successful in the U.S., in the hopes they will work the same abroad.  Your offering may seem real at first gape, but taste fake to the cross cultural user.  The “Key Points in Launching a Global Website” SES New York session, addressed these issues and more with entertaining case studies and sage advice. Read the rest of this entry »

Ecommerce (A.K.A. e-commerce) speaks to the exchange of valuable goods, services, and money from vendor to consumer, B2B, peer to peer (like E-bay), and by way of other models. If your business is researching new e-commerce website technology (platform) make sure the system you build, buy, or rent is friendly for SEO. The needs are basic and often overlooked. Read the rest of this entry »