aimClear® Search Marketing Blog

As fall conference season is upon us and our team prepares to travel the world speaking, blogging and studying (OK… drinking great wine), I can’t help but ruminate on the inspiring array of fantastic established and future thought-leaders with whom aimClear would love to work. Yep, aimClear is hiring passionate marketers and/or seeking to acquire a small PPC/SEO company to join our quickly growing dream-team in Minnesota. This is not just another SEO or PPC job.

Glassy-eyed and Pollyanna, we’ve constructed a list of marketers we would clone, relocate and adopt… given the chance. Sadly, the professionals on this roster are “taken” with jobs they love, and most live in another city. Still, each represents qualities we covet.

If you’re not on the honor roll, that does not mean we don’t think you rock. You probably do rock. For sure there are dozens of other dream-team-members we know about and hundreds of SEO and PPC thought-leaders and specialists we’ve not had the pleasure of even meeting. As aimClear fans out at conferences this fall all over planet earth, please make yourself known. If you just can’t wait to meet and are interested in being cloned, contact us here. If you’re on the list, feel free to download the “aimClear Wants To Clone Me” badge and display it proudly on your blog. No need to link back. Read the rest of this entry »

When headhunters approach your employees directly to hire them away on behalf of their clients, that’s called employee “raiding.” Like stealthy cats, it’s their job to spirit resources away–your firm’s trained & capable team members. Even if your employees are happy, who wouldn’t be tempted to move on for more money or other incentives?

Fox In The Hen House
Headhunters charge fantastic prices, up to 30% of the first year’s salary. That’s because the booty is worth the loot and it’s hard work to make the connections. Great employees are hard to find. This back room recruitment dynamic has always existed and always will.

Now, radical social media tools, hidden in otherwise innocuous networking functionality, have made the headhunter’s job frighteningly easy. Friend-finder tools, in social media settings like Facebook and LinkedIn, make building a niche’ professional community much easier these days. Connect the dots as to how savvy headhunters use these “friendships.”

Here’s an explanation of how Facebook social media headhunters search candidates by location/job title and by raiding specific firms: Read the rest of this entry »

<This position has been filled.> Our search marketing agency, aimClear, is hiring an Paid Search Account Technician in our Duluth, Minnesota office. The successful candidate will have experience enough (or easily be trained to) monitor one of our agency’s mature account management portfolios.

The landscape of paid search is rapidly changing. Platforms and tools change in subtle and major ways at any time. Though entry level, this position a good opportunity for someone interested in growing a career as the “new” media buyer. There is also the opportunity for advancement as our business continues to grow. Read the rest of this entry »