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Category Demographic Research

A Marketer’s Field Guide To Facebook English Speaking Users

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There are over 120 million English speaking Facebook users in America, over the age of 14. From the United Kingdom down to India, over to New Zealand, across Australia and beyond, significant populations in many nations also speak English as an official language and are active on Facebook. We’ve studied FB penetration in countries around… Read More

Demographic Research  /  Social Media

Facebook AUS & NZ: Who’s Going On Down Under?

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At SMX Sydney last week, I was approached by a number of zealous attendees (prior to my Facebook PPC presentation) who mentioned that they reckoned not enough of Australian or New Zealand citizens participate on Facebook to make FB marketing worthwhile.  The reality could not be further from the truth.  Read on for a breakout… Read More

Demographic Research  /  Social Media

Don’t Slap Rainbows: Diversity Marketing Realness

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Dear Marketer-folk: You’re missing serious demographic opportunities. The dual income gay & lesbian household, the force-of–nature purchasing power of latino consumers, teens, tweens & African Americans. You’ve probably read the NYT articles or some Adage infographics on these demographics, but if  these recent advertising efforts are any indication, the boat = still missed. Paid Search… Read More

Demographic Research