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Category Demographic Research

Orkut Dissected: Social Networking in India & Brazil

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During the summer of 2010, an interesting international client encouraged us to take a look beyond our borders and check out where Facebook was popular in other parts of the world. With Facebook’s 500 million (at the time) users easily eclipsing the total U.S. population, it was clear that the phenomenon was not limited to… Read More

Community Manager  /  Demographic Research  /  Social Media Marketing

March Madness! Which NCAA Conference Has The Worst Underage Drinkers On Facebook?

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With March Madness upon us, we decide to have a little fun and research which NCAA Division I basketball conferences sport the the highest percentage of underage students who are stupid enough to admit it on Facebook. Read on for the dirt!

Demographic Research  /  Facebook Demographic Research  /  Research

R.I.P. Google Keyword Tool. Long Live SEO!

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Attendees sat stunned at #SMX East as Baris Gultekin, Group Product Manager, Google AdWords, Google, Inc. clarified that the ubiquitous AdWords Keyword Tool now only provides keywords Google deems “commercial.” It’s been obvious anyway by degraded results over the last few weeks. This represents a shift of seismic proportions to those who utilize the tool… Read More

Demographic Research  /  Keyword Research

South Africa: Facebook English Speaking Users

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Welcome back, jet-setters, to part eight of our Facebook English Speaking Demographic Series. We kicked off this series with a study of the 60 countries with the largest FB userbase (that also claim English as an official language) in Population Graph: Where Are Facebook English Speaking Users?. After trekking through social segments from English Speaking users in the UK, Ireland, Canada, and India,… Read More

Demographic Research  /  Social Media

Philippines: Facebook English Speaking Users

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Greetings, and welcome to part seven of our Facebook English Speaking Demographic Series! We’re back with your weekly international humpday hike around world. Last Wednesday, we explored a heaping variety of social segments from English Speaking users over in India. Before that, we dug through demographics from the UK, Ireland and Canada, as well as stats of… Read More

Demographic Research  /  Social Media