Category: Demographic Research

This category has 18 posts

Philippines: Facebook English Speaking Users

Greetings, and welcome to part seven of our Facebook English Speaking Demographic Series! We’re back with your weekly international humpday hike around world. Last Wednesday, we explored a heaping variety of social segments from English Speaking users over in India. Before that, we dug through demographics from the UK, Ireland and Canada, as well as stats of […]

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India: Facebook English Speaking Demographics

Welcome back to part six of our Facebook English Speaking Demographic series! After dissecting stats of the 60 countries with the largest FB userbase (that also claim English as an official language) in Population Graph: Where Are Facebook English Speaking Users?, we explored the trends and identities of English speaking Facebookers in the UK, Ireland and Canada. […]

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Search (Including SEO) Will Never, Ever Die

From the inception of search in the early 90’s, individuals and monolithic companies revolutionized the world’s information management.  Since then post BBS pioneers have taken over the marketing world. Over the years, as contextual advertising platforms evolved and blossomed into robust networks like Facebook and DoubleClick, there have been naysayers.  Contrary to nearly half a […]

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Canada: Facebook English Speaking Demographics

Welcome back to part five of our Facebook English Speaking Demographics Series. After observing international Facebook users at a glance in Population Graph: Where Are Facebook English Speaking Users?, we took a closer look at UK Facebookers as well as Facebook users in Ireland. Today, we head back to the western hemisphere to check in […]

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Ireland: Facebook English Speaking Demographics

Top o’ the mornin’ to  ya, and welcome to part four of our Facebook English Speaking Demographic Series. Yesterday, we dug into the different ways English Speaking Facebookers in the United Kingdom self-identify. Before that, we took in the big picture with Population Graph: Where Are Facebook English Speaking Users?, a comprehensive chart featuring Facebook […]

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The UK: Facebook English Speaking Demographics

Welcome back, blokes and birds, to the third installment of our Facebook English Speaking Demographic Series. While our own Marty Weintraub and Merry Morud kick it in the land of tea and crumpets, we’ll be diving into some intense Facebook segments and user inventory, from sexuality to  cocktails, Spice Girls to blue collar trades and everything […]

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A Marketer’s Field Guide To Facebook English Speaking Users

There are over 120 million English speaking Facebook users in America, over the age of 14. From the United Kingdom down to India, over to New Zealand, across Australia and beyond, significant populations in many nations also speak English as an official language and are active on Facebook. We’ve studied FB penetration in countries around […]

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Facebook AUS & NZ: Who’s Going On Down Under?

At SMX Sydney last week, I was approached by a number of zealous attendees (prior to my Facebook PPC presentation) who mentioned that they reckoned not enough of Australian or New Zealand citizens participate on Facebook to make FB marketing worthwhile.  The reality could not be further from the truth.  Read on for a breakout […]

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Don’t Slap Rainbows: Diversity Marketing Realness

Dear Marketer-folk: You’re missing serious demographic opportunities. The dual income gay & lesbian household, the force-of–nature purchasing power of latino consumers, teens, tweens & African Americans. You’ve probably read the NYT articles or some Adage infographics on these demographics, but if  these recent advertising efforts are any indication, the boat = still missed. Paid Search […]

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