Our team handles hundreds of digital marketing case studies every year. We know when to honor conventional wisdom & blaze radically new trails… whatever it takes to achieve attributable conversion.
Since we published our post (Did $10 Million In Destination Marketing Make Duluth Famous?) I’ve enjoyed stimulating exchanges with folks we respect. To those who reached out, thank you! We received a number of thought-provoking questions. These inquiries resonated with us, because the very idea was to inspire dialog. We thought our readers would find […]
[Study notes, 10/26: There is now a followup post to this study: Visit Duluth, aimClear’s Study, Frank Questions & Answers Also, here is Google’s documentation regarding use of “+” and “-” signs in Insights For Search queries. Use of these standard operators are documented in this study.] We live in a marketing world where it’s […]
With March Madness upon us, we decide to have a little fun and research which NCAA Division I basketball conferences sport the the highest percentage of underage students who are stupid enough to admit it on Facebook. Read on for the dirt!
Attendees sat stunned at #SMX East as Baris Gultekin, Group Product Manager, Google AdWords, Google, Inc. clarified that the ubiquitous AdWords Keyword Tool now only provides keywords Google deems “commercial.” It’s been obvious anyway by degraded results over the last few weeks. This represents a shift of seismic proportions to those who utilize the tool […]