ARCHIVE

Category Demographic Research

The Definitive Share Of Voice Guide: PPC, SEO, Social & Multi-Channel SOV Models

By

Share of voice (SOV) essentially means comparing your crucial performance metrics against those of key competitors’.  Which metrics are compared is up to the individual marketer and/or as preset in various SOV tools.  It’s best to start by saying that share of voice means different things to different marketers. Share Of Voice: A Core Definition… Read More

Competitive Intelligence  /  Demographic Research  /  Industry Data

Targeting Facebook Moms: Rural vs. Urban Penetration

By

There are a lot of misconceptions in the mainstream marketing world about Facebook (FB) as a fertile advertising platform. Deep psychographic research and a robust ad platform are essential for deadeye targeting- really honing in on the type of people you want not only to see your FB ads, but eagerly click on them (and… Read More

Demographic Research

Email Marketing Hall Of Shame: 3 Classic #Fails To Avoid

By

Email marketing is easy, right? It seems so simple. Yet some respected companies still make classic email marketing mistakes. Read on for an online marketing rant down memory lane. Before there were AdWords, Facebook or LinkedIn targeting, there was venerable email marketing. In this current (tricked out) demographic targeting era, where we regularly model and… Read More

Demographic Research  /  Email Marketing  /  Rants

Visit Duluth, aimClear’s Study, Frank Questions & Answers

By

Since we published our post (Did $10 Million In Destination Marketing Make Duluth Famous?) I’ve enjoyed stimulating exchanges with folks we respect. To those who reached out, thank you! We received a number of thought-provoking questions. These inquiries resonated with us, because the very idea was to inspire dialog. We thought our readers would find… Read More

Demographic Research  /  Duluth

Did $10 Million In Destination Marketing Make Duluth Famous?
Comments Off

Did $10 Million In Destination Marketing Make Duluth Famous?

By

[Study notes, 10/26: There is now a followup post to this study: Visit Duluth, aimClear’s Study, Frank Questions & Answers Also, here is Google's documentation regarding use of "+" and "-" signs in Insights For Search queries. Use of these standard operators are documented in this study.] We live in a marketing world where it’s… Read More

Demographic Research  /  Duluth