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There are a lot of misconceptions in the mainstream marketing world about Facebook (FB) as a fertile advertising platform. Deep psychographic research and a robust ad platform are essential for deadeye targeting- really honing in on the type of people you want not only to see your FB ads, but eagerly click on them (and… Read More
Email marketing is easy, right? It seems so simple. Yet some respected companies still make classic email marketing mistakes. Read on for an online marketing rant down memory lane. Before there were AdWords, Facebook or LinkedIn targeting, there was venerable email marketing. In this current (tricked out) demographic targeting era, where we regularly model and… Read More
Since we published our post (Did $10 Million In Destination Marketing Make Duluth Famous?) I’ve enjoyed stimulating exchanges with folks we respect. To those who reached out, thank you! We received a number of thought-provoking questions. These inquiries resonated with us, because the very idea was to inspire dialog. We thought our readers would find… Read More
[Study notes, 10/26: There is now a followup post to this study: Visit Duluth, aimClear’s Study, Frank Questions & Answers Also, here is Google's documentation regarding use of "+" and "-" signs in Insights For Search queries. Use of these standard operators are documented in this study.] We live in a marketing world where it’s… Read More
During the summer of 2010, an interesting international client encouraged us to take a look beyond our borders and check out where Facebook was popular in other parts of the world. With Facebook’s 500 million (at the time) users easily eclipsing the total U.S. population, it was clear that the phenomenon was not limited to… Read More
Community Manager / Demographic Research / Social Media Marketing
