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Category Conversion

Landing Page Optimization: Core Skills/Power Tips

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[Editor's note: This post is our continued dissemination of content from this week's  SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Charlene Jaszewski:] Search is all about getting users to your site, but what happens when they get… Read More

Conversion

Was That A Pig Flying Past the Window or Do You Actually Measure Organic Success?

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Lately we’ve experienced a humbling surge of inquires from potential clients, exceeded only by StumbleUpon traffic to our blog . It should be no surprise for any reputable web 2.0 search marketing agency to receive daily cold calls from interested SEM shoppers who have been referred by existing clients, an advertising agency, or simply found… Read More

Conversion

Tell the Truth in PPC Ads for Higher Landing Page Conversion.

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Promises, Promises Advertisers by nature tend to tune messaging in PPC ads to drive focused traffic from keyword searches closely related to the product being sold. However at times we all take a little liberty and weave harmless hyperbole into ads to help insure a good click through rate (CTR). It’s crucial that promises made… Read More

Conversion  /  Paid Marketing

Keep PPC Conversion Expectations Real.

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Pay Per Click (PPC) marketing can be extremely effective. Think about it: the reason Google and Yahoo make so darn much money is because they sell ridiculous amounts of advertising, one click at a time. The reason real advertisers (like you) buy PPC in droves is because it can be a win-the-lottery marketing tool if… Read More

Conversion  /  Paid Marketing