The Collision of Television and SEM
Posted by Marty Weintraub on May 9th 2007 in Convergence, Video | 2 comments
I am pleased to announce a new series of articles regarding the convergence and consolidation of media channels. Since traditional channels like broadcast, print, and cable are folding into the Internet at an ever increasing rate this topic has become incredibly relevant. Like everyone else in my age group (don’t ask don’t tell) most of my associates come from a different era of marketing, public relations, PR, advertising and we’re all reacting from our unique personal and professional vantage points. We have similar questions which range from theoretical debate to matters of survival or forced obsolescence.
SEM and “Traditional” Television Can Learn From Each Other.
Anyway among my associates I have a dialog going with the good folks at Charter Communications. Peter Provost, Sales Manager of Charter Communications in Duluth, Minnesota, has been educating me about the daily authority blogs he reads in the broadcast and cable television world. He’s turned me on to publications which are not common fodder in the SEM universe like MediaPost Raw and Online Spin. In turn I have been channeling Peter the authority blogs I read every day like Search Engine Land and SEO Roundtable. I like the exchange of ideas from different perspectives from media players speeding towards the same destination from opposite directions. Read the rest of this entry »
