Posted by Marty Weintraub on January 9th 2011 in Blogging, Contracts, SEO | 1 comment
Whether the online marketing assignment is for a multinational company program or niche small business campaign, over the last five years RSS feed marketing by blog and associated content strategies have become essential SEO tactics. Now more than ever it’s easy to see why. Without authority social users rebroadcasting links to a website’s content, the site risks seriously low discoverability in critical social, news and search channels. Obviously, compelling third-party users to rebroadcast your content, requires marketers to actually publish recurrent content!
This post shares programmatic tips and excerpted verbiage from aimClear’s business blog marketing plan product, which we’ve refined over the years to offer end-to-end content publication strategies and feed management for clients. It is the “sister” product to our community management services, and suitable for inclusion in contract scope-of-services exhibits. Read the rest of this entry »
Posted in Blogging, Contracts, SEO | 1 Comment »
Posted by Dana Lookadoo on June 9th 2010 in Contracts | Be the first to comment!
On day one of SMX Advanced Seattle, the contract kimono was officially opened. Yeah, baby! ThirdDoor Media Partner & President, Chris Ewell moderated the first session of the Business Issues Track, which featured speakers Marty Weintraub, President, aimClear, Will Scott, President, Search Influence and Lisa Williams, President, MEDIA forte marketing.
The trio of seasoned panelists tackled everything from scope fundamentals to legal and liabilities. Read on for full coverage of the session and an illuminating peek beneath the contract kimono… Read the rest of this entry »
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Posted by Marty Weintraub on April 6th 2010 in Advertising Agency, Contracts | 2 comments
One of the more challenging aspects of running an online marketing agency is mashing our process into legal agreements. Out of the legalese we typically cover in our documentation (fee structure, NDA, Term, Termination, Indemnification, Arbitration, etc…) none is more delightfully daunting than the obligatory “scope” exhibit. Read the rest of this entry »
Posted in Advertising Agency, Contracts | 2 Comments »
