Archive for the ‘Contracts’ Category

Online Marketing Contracts: Opening the Kimono

Posted by Dana Lookadoo on June 9th 2010 in Contracts, SMX Advanced 2010 | Be the first to comment!

On day one of SMX Advanced Seattle, the contract kimono was officially opened. Yeah, baby! ThirdDoor Media Partner & President, Chris Ewell moderated the first session of the Business Issues Track, which featured speakers Marty Weintraub, President, aimClear, Will Scott, President, Search Influence and Lisa Williams, President, MEDIA forte marketing.

The trio of seasoned panelists tackled everything from scope fundamentals to legal and liabilities. Read on for full coverage of the session and an illuminating peek beneath the contract kimono… Read the rest of this entry »

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Social Media Contract: Anatomy of a Scope Document

Posted by Marty Weintraub on April 6th 2010 in Advertising Agency, Contracts | 2 comments

One of the more challenging aspects of running an online marketing agency is mashing our process into legal agreements. Out of the legalese we typically cover in our documentation (fee structure, NDA, Term, Termination, Indemnification, Arbitration, etc…) none is more delightfully daunting than the obligatory “scope” exhibit. Read the rest of this entry »

Posted in Advertising Agency, Contracts | 2 Comments »