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Why Content Creation 3-Ways Are 1 Smart, Sexy Strategy

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The beginning of the end of Day 1 at #SESCHI 2010 found some marketers fidgeting in their final session rooms, anxious to get to the cocktail reception (free-drink tickets clutched tightly in clammy hands…). But it’s safe to say that those attending the “Delivering Great Content” panel were more anxious for the strategies sure to be… Read More

Content

Think Outside The Blog: Tasty Tips For Feed SEO

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As with many facets of technology, when it comes to SEO, the times they are (always) a-changin’. What was once advised by mostly technical means, search engine optimization has evolved to be noticeably impacted by more social elements, for example, blogs. Generating fresh content and comprehensive feed syndication are killer ways to help enhance your… Read More

Blogging  /  Content  /  SEO  /  SES San Francisco

Content Is King, But Only When Optimized! Tips From #SESSF

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Whether your company’s focus is on search or social media, when it comes to any successful marketing campaigns the old saying still stands: “Content is King.”  From digital assets to traditional media, your goal as a marketer is to not only create unique, relevant content– but to optimize content to the point that users find… Read More

Content  /  SEO  /  SES San Francisco

Notes On The Holistic Science of SEO Copywriting

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How the text is written has a huge impact on search positions and conversions. It’s not just about sticking keywords in copy. It’s not about keyword density. It’s about writing content that connects with readers.

Content

Search Marketing 101: the Basics For Beginners

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This SES New York 2009 session, “Search Advertising 101,”  was especially geared toward the SEO novice, with details on programs from major providers and advice on how to succeed. The assembled audience was comprised of small business owners, agency representatives and in-house advertising representatives. The panelists provided a well rounded program chock full of sound… Read More

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