Our team handles hundreds of digital marketing case studies every year. We know when to honor conventional wisdom & blaze radically new trails… whatever it takes to achieve attributable conversion.
Microsoft Word and WordPress make strange bedfellows at first gape. However our clients have increased productivity significantly by speeding up the blogging process with clever use of MS Word (Office 2003 and 2007). Anyone who has ever tried to paste formatted text from Word to WordPress and observed the awful results is probably wondering exactly […]
With so many of our clients blogging now (and asking lots of good questions) the subject of blogs comes up often in our “how-to” conversations. Obviously I’m a big fan of blogs. I love to write and I love search marketing. Blogging is a wonderful pastime and satisfying personal endeavor that can pay returns on […]
“Content sourcing” means creating channeled mechanisms to facilitate the output of predictable and valuable recurrent content. Out of all the challenges companies face as they embark on advertising, PR, and marketing online jihads, the need to source content creation is ubiquitous. This post examines the content sourcing riddle and offers tips to begin the flow. […]
I doubt I am in the minority today when I say I use and rely on the internet regularly throughout the day. Going online to find my news, weather, and entertainment has become the primary method in which I stay current in my work and personal life. There’s never enough time keep current with the […]
If you pay attention to seminar speakers (and anecdotal chatter) it’s quite obvious that many advertising agencies are grappling with (and feeling threatened by) the ubiquitous evolution of search marketing. The new Internet marketing is about a constant stream of recurrent content published on SEO savvy platforms. The days of set it and forget it static […]
The panelists in the SES Video Optimization seminar, Eric Papczun, Sherwood Stranieri, Gregory Markel, Founder/President, Infuse Creative stressed the growing strength of properly tagged video content on the regular search engines. To drive this home they shared some brand-related keywords turning up in “normal” Google SERPs within view of consumers. Given the investment most large companies […]
To keep current I travel quite a bit and attend a number of industry specific trade shows and conferences each year. If there is any business on earth where staying current on evolving trends and technologies is critical, it is search marketing. We know from having been around diverse businesses for a long time that […]