Category Content

Exploring The Art Of Social Media Hoaxes: Dark Humor Meets Brilliant Execution


We all know that creative, well-developed content and expertly executed social media campaigns can yield results that rock. Remember Burger King’s Subservient Chicken stunt back in 2004? You told the lone, albeit giant chicken on the website to do something, and he did it. Couple that with a 12-minute fight scene in which a TenderCrisp… Read More

Content  /  Rants  /  Social Media

Sourcing B2B Content For Marketing Strategy! 11 Timeless Examples #FTW


Distributing optimized content for business marketing was foundational to commerce long before the Internet. As early as 1774, Benjamin Franklin, America’s first postmaster, is said to have marketed scientific and academic books by mail order catalog. Beginning in 1928, William Grainger began marketing motors, lighting, material handling, fasteners, plumbing, tools, and safety supplies primarily through… Read More

B2B  /  Content

Social #PPC Buyer Beware! Why Fancy #SEO Content Agencies Now Quietly Peddle Paid


It’s one of the online marketing industries waggish little secrets. One organic-only SEO/content marketing agency has a new Paid Media VP and services highlighted on their website now also focus on PPC.  Another top online marketing agency, famous for organic-only content and SEO thought leadership, has been quietly hawking Facebook Ads for years and become… Read More

Content  /  PPC  /  Rants

How to Optimize B2B Content Like A Champ! Tips From #SESSF


Welcome back! Day two of #SESSF live coverage continued with CEO of TopRank Online Marketing, Lee Odden’s presentation on Optimizing B2B Content Across the Sales Cycle. Lee did not go to the Search Bash networking event which means he A) missed out on the flash mob routine and B) was wide awake and raring to… Read More

Content  /  SES San Francisco

Puppy Mill Upchuck To Superstar Articles: Setting Realistic Content Marketing KPIs!


Did you get the memo? With Google’s increased focus on content freshness and other social-laced algorithmic updates, marketers already keen on blogging and other recurrent content strategies have a definite leg up. But how far do SEOs need to go and at how great a cost for what results? What results can churn-and-burn-puppy-mill SEO-laced assembly… Read More