Archive for the ‘Content’ Category

Opportunities, Reality & Display Ad Evolution

Posted by Peter Provost on March 26th 2009 in Content | Be the first to comment!

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Welcome to fabulous New York City. This post is the continuation of aimClearBlog’s coverage of SES NY 2009.

Session: Pardon My Reach: A Snapshot of the Display Ad Marketplace. Synopsis: This session broadened the discussion to include a focused dialog surrounding the topic of display advertising in the media marketplace. The panel addressed new opportunities and realities of heightened competition in a changing media landscape. Read the rest of this entry »

Degrees of Separation, FaceBook, Twitter & Social Distribution Networks

Posted by Marty Weintraub on January 8th 2009 in Content, Social Media | 16 comments


Creative Commons License photo credit: Gandalfar
In distributing content, it’s possible to increase posts’ propensity to go hot in social channels, simply by publishing correctly to social distribution networks built amongst individuals in your organization.

Publishing “correctly” means, when pressing the CMS “publish” button, your message instantly touches hundreds, thousands and potentially millions of similar-minded folks all over the world. Read the rest of this entry »

Splogs, Copyright Infringement, Sphinn Power and the Trademark Productions Smackdown

Posted by Marty Weintraub on November 11th 2008 in Blogging, Content | 5 comments

trademark-productions

A “splog” is a spam blog which might scrape or otherwise rip off content from other blogs.

There are a myriad of motivations which drive unscrupulous publishers to steal content or create garbage posts: Organic prominence and AdSense revenue are classic spoils for plagiarizing.  Gaining false credentials to dupe unsuspecting clients is another. No matter how many times it happens or what the reason, it sucks when your content is stolen. Read the rest of this entry »

Content Management Evolution: 14 Tips to Avoid the Wrong System

Posted by Marty Weintraub on November 6th 2008 in Content | 11 comments

Marty WeintraubIf content is king, then the content management system (CMS) is surely the throne upon which King Content sits. CMS simply refers to technical method and tools chosen for adding, editing and deleting pages, links, pictures, uploading video or anything that goes on your site. Every SEO job, from small business to enterprise, is somehow dependent on CMS functionality.

[Skip straight down to the 14 tips if you already understand CMS basics, history, FTP, WYSIWYG programs, browser based web maintenance & open source CMS solutions.] Read the rest of this entry »

Revive Suffocating Web 1.0 Sites with Tricked-Out WordPress Mashups.

Posted by Marty Weintraub on September 29th 2007 in Content, Web 2.0, WordPress | 15 comments

emsaimClear gets daily cold calls from confused businesses that are losing ground. The stories are eerily similar. “We used have high Google rankings”, “Why do Internet Yellow Pages rank above us for the name of our company?”, and “What are all these maps, videos, and news stories?”`

The answer is easy. Universal search and third party verticals are wreaking havoc on those unfortunates who didn’t adapt and evolve. A surprising amount of businesses have absolutely no idea that nearly half the websites in the world have blog-like tools which connect them to each other, RSS aggregators, social communities, the media, and modern link building communities. Read the rest of this entry »