ARCHIVE

Category Content

Free Advertising! How to Utilize Social Profile Images to Enhance B2B Content Strategy

By

Let’s be honest. When it comes to creating a content strategy for B2Bs, we agency folk frequently encounter roadblocks in the form of extremely technical content that most people find decidedly “unsexy,” private information, corporate red tape, and a whole slew of other obstacles. It’s up to us to find every way possible to make… Read More

Content  /  Social Media

Time-Saving (& Free!) Curation Tools For The Modern Multitasking Content Marketer

By

Whether you’re outlining a roundup post for your blog, drafting a company newsletter or piecing together a content calendar, curation is a critical step in the writing process. And you don’t have to tell us – we understand finding content that is not only relevant, but high quality, can take a whole lot of time.… Read More

Content

Building A Strong, Strategic Content Calendar: Tips For Scalable Success

By

Do you handle community management for your client or company? Do you manage a blog or run a public relations program? If you’re in charge of any sort of content and/or social marketing strategy – and if your goal is success (duh) – it is absolutely crucial that you develop a content calendar. An effective content strategy… Read More

Content

Master (Title) Baiters! Can UK Headline Hyperbole Teach American Bloggers Guile?

By

I’m here for SES London, where I will have the pleasure of keynoting Day Three on Thursday.  I notice America’s language gap every time I scoot across the pond.  The UK’s colloquial dominance makes sense. After all, the Brits’ invented the English language, right? Pound for pound, effervescent embellishments after splendid magnification, UK newspaper headlines… Read More

Content

A Guide To Writing Headlines For Not-So-Great Writers: 5 Tips For More Clicks

By

Writers and non-writers alike can agree, headlines are pretty dang important. With endless stories exploding across news sites and sauntering into our inboxes, headlines are our filters for deciding what we will and will not give our highly coveted attention to. The thing is, both writers and non-writers will also agree that creating click-through worthy… Read More

Content  /  PR