Posted by Lindsay Childs on October 20th 2010 in Content | Be the first to comment!
The beginning of the end of Day 1 at #SESCHI 2010 found some marketers fidgeting in their final session rooms, anxious to get to the cocktail reception (free-drink tickets clutched tightly in clammy hands…). But it’s safe to say that those attending the “Delivering Great Content” panel were more anxious for the strategies sure to be shared by a power-house team of presenters more than anything else. Greg Jarboe, president and co-founder of SEO-PR, Michael DeHaven, SEO Product Manager, Bazaarvoice & Heather Lloyd-Martin, CEO, SuccessWorks dolled out great insights on three facets of content: video content, user-generated content and SEO copywriting strategies.
aimClear live-tweeted this session (via @lindsaylorraine). Read on for tips they shared with the Search Engine Strategies audience. Read the rest of this entry »
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Posted by Lauren Litwinka on August 18th 2010 in Blogging, Content, SEO, SES San Francisco | 3 comments
As with many facets of technology, when it comes to SEO, the times they are (always) a-changin’. What was once advised by mostly technical means, search engine optimization has evolved to be noticeably impacted by more social elements, for example, blogs. Generating fresh content and comprehensive feed syndication are killer ways to help enhance your site’s overall SEO efforts, but never forget– “feeds” can be composed of so much more than simply blogs.
Sally Falkow, President, PRESSfeed, Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing and moderator Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario sought to wrap up Day 1 of #SESSF by feeding us tasty tips for optimizing blogs, but also opening our minds to think outside the blog and leverage other types of valuable, keyword-rich content to serve customers. Read the rest of this entry »
Posted in Blogging, Content, SEO, SES San Francisco | 3 Comments »
Posted by Lauren Litwinka on August 18th 2010 in Content, SEO, SES San Francisco | 1 comment
Whether your company’s focus is on search or social media, when it comes to any successful marketing campaigns the old saying still stands: “Content is King.” From digital assets to traditional media, your goal as a marketer is to not only create unique, relevant content– but to optimize content to the point that users find it valuable enough to share with their friends.
Continuing the afternoon of Day 1 at #SESSF, fellow Minnesotan and TopRankBlog.com CEO Lee Odden took the stage to deliver a solo presentation during the Content Marketing Optimization session. If you didn’t catch aimClear’s live-tweet coverage, or if you want to re-live the action and advice, read on for a full transcript of the session. Read the rest of this entry »
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Posted by Merry Morud on December 9th 2009 in Content | 2 comments
SEO copywriting requires the genius of savvy wordsmiths. Keyword research, a clear targeted strategy and creativity are essential elements to successful content. Sage copywriters: Byron White, Chief Idea Officer, ideaLaunch and Heather Lloyd-Martin, CEO of SuccessWorks shared their top wordsmith-tips to maximize search campaign performance during the Copywriting Boot Camp panel at SES Chicago 2009, moderated by Rebecca Lieb, VP, U.S. Operations, Econsultancy.
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Posted by Peter Provost on March 31st 2009 in Content | 1 comment
This SES New York 2009 session, “Search Advertising 101,” was especially geared toward the SEO novice, with details on programs from major providers and advice on how to succeed.
The assembled audience was comprised of small business owners, agency representatives and in-house advertising representatives. The panelists provided a well rounded program chock full of sound basic approaches to what can be a very daunting road to travel. Read the rest of this entry »
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