Category Content

Social Media Content Pitch #Fail! Avoiding Arrogance & How To Humbly Ping Others


When does social content promotion cross the line to become spam? One bright red line is when a user arrogantly pings other users.  This post highlights content pitching worst practices and offers humility-based solutions that work. Having just attended the vaunted #NMX conference (New Media Expo/blogworld), we were moved by how deeply magnanimous speakers and… Read More


Implementing a Social Media & Content Strategy: The Greg Finn #SMX Social Interview

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Welcome back to aimClear’s coverage of SMX Social! Our video series continues as Marcela interviews Greg Finn, Director of Marketing at Cypress North, on incorporating social media into a digital marketing strategy. Greg discusses the importance of establishing goals with clients as a first step in the process to implementing a successful social media strategy;… Read More

Content  /  SMX  /  Social Media Marketing

Be a Social Pro! How to Manage & Implement the Ultimate Content Calendar Strategy at #SMX Social


Welcome back to more of aimClear ‘s SMX Social coverage! Day two of SMX Social was just as eventful (if not more) than day one. Folks were a bit Vegas tired (if you know what we mean) but still eager to learn. We had the pleasure of sitting in on an excellent session in the AM… Read More

Content  /  Research  /  SMX  /  Social Media

“Linkbaiting?” SRSLY? 2011 Called & Wants Its Gimmick Back!


Recently a large website sent over an RFP for a “Linkbaiting” assignment.  We don’t typically respond to cattle call RFPs, but this was an awesome prospective client. aimClear was humbled this site wanted some of that sweet aimClear content sauce Mojo.  We’re known for creating colorful and user-centric content, distributing by organic and paid organic… Read More

Content  /  Rants  /  SEO

Bringing Sexy Back To Your Content Strategy: Actionable Tips From #SESSF Day Two


Welcome back to aimClear’s continuing coverage of #SESSF 2013! After a stimulating day-two keynote with Patrick Thomas and surprise guest, Matt Cutts, talking tough calls on content this morning, it was a seamless transition for those who stuck around for Driving Value from Earned Media through Quality Content. Read on for actionable tips and best… Read More

Content  /  SES San Francisco