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Content Marketing Geek Out! Should Social Posts Target Multiple Audiences & Intersecting KPIs?

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Surfing Twitter last week, an active Twitter user pitched an excellent question @aimClear.  She asked should social media messaging be targeted to a singular objective? Or, can social messaging target multiple audiences and objectives? The question was thought-provoking and pushed our content marketing geek buttons. This article offers our slant on multi-audience, multipurpose social content… Read More

Content  /  Social KPIs

Launch a Holistic Video Campaign with Manny Rivas! A Preview from @MnSearch

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MnSearch, or the Minnesota Search Engine Marketing Association, is foundational in leading the charge to advance search skills among online marketers in the state. When Manny Rivas, aimClear Online Advertising Director, was asked to speak at a local event earlier this year, he jumped at the opportunity to share his expertise on Video Strategy and… Read More

Content  /  Paid Marketing  /  Video

Tragic Social & Content Marketing Loves Lost… +Rebound Advice

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Valentine’s Day is upon us which has us thinking about those we love, but also those great loves we may have lost…This post laments the loss of social and content marketing tools we loved over the years, and are now *sniff* lost to us; and how we, the digital savvy, can overcome our abrupt breakup… Read More

Content  /  Social Media

Social Media Content Pitch #Fail! Avoiding Arrogance & How To Humbly Ping Others

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When does social content promotion cross the line to become spam? One bright red line is when a user arrogantly pings other users.  This post highlights content pitching worst practices and offers humility-based solutions that work. Having just attended the vaunted #NMX conference (New Media Expo/blogworld), we were moved by how deeply magnanimous speakers and… Read More

Content

Implementing a Social Media & Content Strategy: The Greg Finn #SMX Social Interview

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Welcome back to aimClear’s coverage of SMX Social! Our video series continues as Marcela interviews Greg Finn, Director of Marketing at Cypress North, on incorporating social media into a digital marketing strategy. Greg discusses the importance of establishing goals with clients as a first step in the process to implementing a successful social media strategy;… Read More

Content  /  SMX  /  Social Media Marketing