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Stop Developing Brain Dead Content. Give the People What They Want.

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The demand for desirable content that connects customers with brands is nothing new, but its mammoth progression, especially online, has left some marketers squeezed for content ideas. Many of us understand the need to develop fantastic content that excites customers, builds brand affinity, engages and drives customer acquisition, but how do we generate a never-ending… Read More

Content  /  Reputation Management

Start With Content: The Holy Matrimony of PR & Marketing

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Public relations and marketing have more often than not acted as separate entities. On the one hand, marketing folks work hard to drive winning conversions and generate leads while the PR team works to increase visibility by telling the company’s story, garnering interest through media placements and helping monitor and protect the brand’s reputation. However,… Read More

Content

The Complete Content Marketer’s #MozCon Manifesto, Part 2: Promote & Measure

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Welcome back to our MozCon manifesto. This post continues our two-part series on content marketing takeaways from MozCon 2014, organized into a four-step process. Part 1 covered the conception and creation stages of content marketing, as well as the reasons to do it in the first place. In part 2, we’re covering promotion and measurement—two… Read More

Content

The Complete Content Marketer’s #MozCon Manifesto, Part 1: Conceive & Create

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Last month, aimClear had the pleasure of attending MozCon, a search, social and content marketing conference hosted by the fine folks at Moz. MozCon is a conference unlike most. There’s one track, so no shifting between session rooms. Yes, that means the creatives had to bear with the who-the-hell-is-JSON-and-his-friend-MQL geekouts, while the techies had to… Read More

Content

Content Marketing Geek Out! Should Social Posts Target Multiple Audiences & Intersecting KPIs?

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Surfing Twitter last week, an active Twitter user pitched an excellent question @aimClear.  She asked should social media messaging be targeted to a singular objective? Or, can social messaging target multiple audiences and objectives? The question was thought-provoking and pushed our content marketing geek buttons. This article offers our slant on multi-audience, multipurpose social content… Read More

Content  /  Social KPIs