aimClear Search Marketing Blog

Ah, SearchEngineStrategies San Jose- so this is where Summer has been keeping the sun and warm weather?

I knew yesterday’s keynote would be extremely well covered in search industry media, so my boss (Marty) suggested that I spend the evening to  ponder  Clay Shirky’s keynote, “Here Comes Everybody,” prior to my blogging.  He charged me to offer my take on Clay’s social and economic impact theories, from the perspective of a  relatively new marketing professional, entering our industry as an aimClear social media team member.

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In this SES New York session, veterans of  the first online marketing downturn discussed strategies that helped them survive those difficult times and how they intend to continue to survive and thrive. The Moderator is Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors. Read the rest of this entry »

Searching for a Solution: Impact of Today’s Economy on the Search Landscape Moderator: Introduction by: Andrew Goodman, SES Advisory Board, Principal, Page Zero Media, Speakers/Panelists:  Solo Presentation by: Jack Flanagan, Executive Vice President, comScore Inc. Read the rest of this entry »

The term “social media” provokes a continuum of reactions ranging from parents concerned about MySpace predators (rightly so) to Internet marketing folks invested in leveraging traffic with blog technology enabled online media rooms. It’s interesting to note that, while millions of people participate in sites like StumbleUpon, Wikipedia, FaceBook, Squidoo, Digg, Netscape, Furl, Reddit, Del.ico.us, YouTube, Flickr, twitter, and myBlogLog, many informed Americans have never or barely interacted with social media enough to understand what the heck it is…or so they think.

Same As It Ever Was
In reality participating in an online social community is not very different from the physical human experience as we make our way though life. If you’ve ever recommended a restaurant to an associate, taken your kids to a local community center swimming pool, read a theater review, offered your opinion at a social gathering, or set up a buddy for a blind date you’re already a social media expert. The point of divergence is that online tools make the art of relationships easier. Read the rest of this entry »

The Pew Internet and American Life Project has released research results in which 4001 adults in the United States were segmented into groups categorized by attitudes and usage of mobile phones and the Internet. I was somewhat surprised at the results which revealed that the Web 2.0 user crowd is actually quite small.

The survey, which is fascinating, classified ten specific user-types that fit into three more general categories: Elite Users (31%), Middle of the road (20%), and those with limited “tech assets” who don’t use technology (a gigantic 49%). Here is a verbatim rendering of Pew’s classification data: Read the rest of this entry »