It is said that today’s branding is tomorrow’s conversion. Still, generations of digital marketers chased metrics to justify branding investments. This blog post offers a how-to guide for next gen
Whether you’ve worked in paid search marketing for 2 years or 10, you will have likely seen firsthand how dramatically search CPCs can inflate for keywords, year over year, or
Believe it or not, online and old school physical stores CAN (and often should) exist together. The secret lies with integrated marketing and just how deep a retailer is willing
When it comes to marketing via top-of-funnel channels like paid social and programmatic display, many marketers are still fixated on the immediate value of conversion. While getting the conversion is
Content marketers usually seek blended KPIs, including SEO prominence, page views per visit, top and mid funnel entrances shepherding visitors on the journey to conversion. Paid content amplification is especially useful
Last week in Koln, Germany, I led an AIMCLEAR content marketing strategy workshop. Content marketing is key for new demand gen, customer attraction, SEO, traffic, and sales. Â In perfect form
Marketers are living in fascinating, regressive times. While privacy challenges have been simmering for years, Cambridge Analytica tipped over the cauldron when it stole data from Facebook, merging individuals’ personality
There’s been quite a flap over Facebook data privacy lately. The political establishment’s fixation on Facebook is ironic to hardened marketers. Whilst Mark Zuckerberg testified before Congress last week, paparazzi
Facebook removed important B2B psychographic targeting following ProPublica’s bombshell assertion that they were able to target self-proclaimed “Jew Haters” (and more), but here’s why Facebook advertisers keen on psychographic targeting like
If you’re like most marketers, it’s probably been a while since the audience intake questionnaire you use has been updated, and it likely hasn’t kept up with psychographic targeting changes.
