In this SES New York session, veterans of the first online marketing downturn discussed strategies that helped them survive those difficult times and how they intend to continue to survive and thrive. The Moderator is Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors.
Moderator Andrew Goodman welcomed everyone to the sounds of classic rock (Boston) and quickly got any corporate and personal plugs out of the way. He set the tone for the session by asking the audience : How gloomy should we be? What are the real numbers beyond economic statistics? Where are we headed in 2009 and beyond?
The Pew Internet and American Life Project has released research results in which 4001 adults in the United States were segmented into groups categorized by attitudes and usage of mobile phones and the Internet. I was somewhat surprised at the results which revealed that the Web 2.0 user crowd is actually quite small. The survey, […]
The panelists in the SES Video Optimization seminar, Eric Papczun, Sherwood Stranieri, Gregory Markel, Founder/President, Infuse Creative stressed the growing strength of properly tagged video content on the regular search engines. To drive this home they shared some brand-related keywords turning up in “normal” Google SERPs within view of consumers. Given the investment most large companies […]
Sometimes it is possible to predict keyword niches from current events or things you believe will happen. Recently Yahoo Small Business Hosting had a 3 day HTTP server 500 error issue which affected WordPress blogs and other .php applications running on their servers. When we called Yahoo to deal with the issue (this blog is […]