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Category Consumer Behavior

The Sweet Symmetry in Online Consumerism

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Ah, SearchEngineStrategies San Jose- so this is where Summer has been keeping the sun and warm weather? I knew yesterday’s keynote would be extremely well covered in search industry media, so my boss (Marty) suggested that I spend the evening to  ponder  Clay Shirky’s keynote, “Here Comes Everybody,” prior to my blogging.  He charged me… Read More

Consumer Behavior  /  Seminars  /  Social Media

Bad Economy? Party Like 1999, Market Like 2009

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In this SES New York session, veterans of  the first online marketing downturn discussed strategies that helped them survive those difficult times and how they intend to continue to survive and thrive. The Moderator is Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors.

Consumer Behavior

Herding Scaredy Cats: B2C Search Strategy-2009

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Moderator Andrew Goodman welcomed everyone to the sounds of classic rock (Boston) and quickly got any corporate and personal plugs out of the way. He set the tone for the session by asking the audience : How gloomy should we be? What are the real numbers beyond economic statistics? Where are we headed in 2009 and beyond?

Consumer Behavior

Social Media Mirrors Physical Life.

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The term “social media” provokes a continuum of reactions ranging from parents concerned about MySpace predators (rightly so) to Internet marketing folks invested in leveraging traffic with blog technology enabled online media rooms. It’s interesting to note that, while millions of people participate in sites like StumbleUpon, Wikipedia, FaceBook, Squidoo, Digg, Netscape, Furl, Reddit, Del.ico.us,… Read More

Consumer Behavior  /  Social Media

Pew Research Categorizes Web 2.0 Users

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The Pew Internet and American Life Project has released research results in which 4001 adults in the United States were segmented into groups categorized by attitudes and usage of mobile phones and the Internet. I was somewhat surprised at the results which revealed that the Web 2.0 user crowd is actually quite small. The survey,… Read More

Consumer Behavior  /  Research  /  Web 2.0