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Category Competitive Intelligence

The Definitive Share Of Voice Guide: PPC, SEO, Social & Multi-Channel SOV Models

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Share of voice (SOV) essentially means comparing your crucial performance metrics against those of key competitors’.  Which metrics are compared is up to the individual marketer and/or as preset in various SOV tools.  It’s best to start by saying that share of voice means different things to different marketers. Share Of Voice: A Core Definition… Read More

Competitive Intelligence  /  Demographic Research  /  Industry Data

I Spy… Stealthy SEO Competitive Analysis Tips & Tricks From #SESSF

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As promised, aimClear is kicking off live coverage of #SESSF, welcome and please stay awhile . Day 1 of this year’s Search Engine Strategies Expo hit the ground running today in the lovely (and a lot cooler than we thought…) city by the bay, San Francisco! A packed room, a whole lot of coffee, and A… Read More

Competitive Intelligence  /  SES San Francisco

Reconnaissance Round-Up! Killer Competitive Intelligence Tools & Tactics

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Ah, competitive intelligence. It’s got to be one of the most alluring aspects of online marketing, requiring the typically upstanding online marketer to get down ‘n dirty with delicious data and illuminating insight on the competition. Yes, for a certain portion of our day, we marketers get to kick off our work shoes and lace up combat… Read More

Competitive Intelligence  /  PubCon Vegas

Know Thine Enemy: Hot Competitive Intelligence Tactics

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Socrates and his buddies were really on the ball– 2,500 years later, most (if not all) instances of personal and professional success really require you to “know thyself.” Understanding who you are and what value you provide to your target audience is a pivotal step towards mastering the market. However, this keen awareness must extend beyond just… Read More

Competitive Intelligence  /  SES San Francisco