ARCHIVE
A firestorm has erupted on the Mayo Clinic Facebook Fan Page wall. Whether the allegations against Mayo doctor Aivars Slucis, accusing him of being a racist are true, the spiteful rhetoric makes for one ugly fan page.
When attending industry events (in this case, #SES2010), folks sporting the “Press” badge may tell you that food is a coveted reward. Our proud mission is to churn out quality coverage in a timely manner, and it’s one we take quite seriously. Sacrifices must be made. Sometimes, that sacrifice is breakfast. Sometimes, lunch. So yes,… Read More
aimClear’s demographic research product includes social media influencers from a number of channels ranking from Facebook and YouTube to forums. We then challenge Community Managers to take these “friend leads” and convert them to organic friends over 3-5 days, at a “cost per friend lead” calculated from how much time the friend-conversion takes. This post… Read More
B2B, B2C…B2 anything, every marketing department would love to somehow crack the social media code. Be it by content marketing, participation in Twitter, YouTube, Facebook, LinkedIn, FourSquare, Flickr, Digg, Delicious, etc… invariably, the conversation turns to the same question: “What are we going to do and who’s going to actually execute on this every day… Read More
Whether you’re talking about sex, singing, or social media, it’s a fact of life: people don’t like to hear they’re “doing it wrong.” But when it comes to tweeting– a communal activity that’s constantly expanding in both significance and scope– how can you define what’s right? Everyone and their mother has an opinion about what… Read More
