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Category Community Manager

Mining Deep “Site:” Operator Search To Uncover Multilingual Social Threads

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For years, the “Site:” search operator has provided a quick method to distill mainstream SERPs (search engine result pages) down to results from a single website or class of websites. The operator works for major international search engines including Google, Bing, Yandex, Baidu, and others. Concatenate keywords to filter SERPs matriculated by both site and… Read More

Community Manager  /  Social Media Marketing

Orkut Dissected: Social Networking in India & Brazil

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During the summer of 2010, an interesting international client encouraged us to take a look beyond our borders and check out where Facebook was popular in other parts of the world. With Facebook’s 500 million (at the time) users easily eclipsing the total U.S. population, it was clear that the phenomenon was not limited to… Read More

Community Manager  /  Demographic Research  /  Social Media Marketing

How Social Marketers Can Survive the Boss’ Paranoid Micromanagement

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From pharmaceutical mega-corporations, attorneys, and health care purveyors to insurance companies and universities, skittish B2C and B2B online marketing managers operating in regulated industries are still afraid to participate in social media. Other unregulated companies, led by old school PR-adverse managers, self-restrict to a ridiculous extent out of paranoia, misunderstanding or ignorance. Such are the… Read More

Community Manager  /  Social Media Marketing

Sweet Scoop: aimClear® Facebook Marketing Intensive,#SMX Advanced

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Well friends, it’s that time of year again. SMX Advanced is all set to take place in soggy lovely Seattle next week, June 7-8, and we’re just stoked. The aimClear team is heading westward to participate in this hallmark event– Lauren (yours truly) will be churning out live coverage (via @beebow) and full write-ups right… Read More

Community Manager  /  Facebook Advertising  /  Facebook Demographic Research  /  SMX Advanced  /  Social Media  /  Social Media Marketing  /  Speaking Engagements

Pruning Facebook Pages: When to Remove Comments & Ban Fans

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Welcome back, fellow Community Managers, to the ultimate resource made just for you during those… tougher times on the job: The Community Manager’s Guide To Intra-Community Bloodshed. Armed with this electronic enchiridion, you’ll be ready to head full force into your Facebook community with a heightened level of eloquence, elegance, and confidence, not to mention healthy blood… Read More

Community Manager