A Guerrilla Account Manager’s Field Guide: Part 1
Posted by Marty Weintraub on November 14th 2009 in Business | 5 comments
Whatever business you’re in, dealing with customers is where earth moving boots crunch deep gravel roads. Part of my job is training marketers committed to becoming self-contained entrepreneurs over the long haul. Relatively early in their development we start them interacting directly with name-brand clients, to our mind a necessary step for building “complete” marketers.
At morning meetings we discuss each other’s jobs, progress, ongoing client dynamics, priorities, coordinate production and critique correspondences. We focus on leadership, being nimble and doing whatever it takes for success. A lot of mutual teaching and learning happens in these shredding sessions. This post is part one of a three-part series to share what we’ve learned and offer our view of account management best practices. We’ll continue with Part 2 and conclude with Part three, which will offer insight for dealing with difficult clients. Read the rest of this entry »
