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First day on the job as CBS Affiliate Creative Director, General Manager & friend Terry Hurly offered advice which has served well for 15 years. “Marty, when you send memos, do interviews, or otherwise deal with media or your employees, give OTHERS credit-sometimes even if you did it.” He continued, use the words “us,” “we,”… Read More
Cross-pollinating bookmarks between social communities you’re active in is rarely discussed and can be an effective technique. It’s especially powerful when using redirects to track outgoing traffic from social bookmarks to the actual posts you are promoting, a modus operandi we’ll discuss later in this post. Bill Hartzer visited cross-pollination in his post, “Claim Your… Read More
Ask an experienced public relations guru to explain his or her profession’s fundamental aim and you’ll likely receive some variation of the following lecture: “PR is media relations, investor relations, community relations, customer relations, internal relations, human interest, and crises management.” PR Has Been Important Since the Dawn of Time. No doubt cave people intentionally… Read More
Well known writer Rose Sylvia (aka flyingrose.stumbleupon.com) has started ppcThink, a new blog which promises to be an authority online publication focused on “Cutting Edge Internet Marketing Strategies to Increase Your Profits.” You may also know her work as long time moderator of Search Engine Forums PPC forum. Zero to Sixty in Three Seconds Rose… Read More
The power of your website to propel keywords to top rankings is measured by multiple on and off-page factor, especially inbound links. Technorati makes it easy to spy on another sites’ blog-link-portfolio making it a killer research tool for aspiring link builders.
