Category Blogging

Twitter is to Testing Social, What PPC is to SEO


The social Internet is about conversations that propagate virulently and index at various speeds.  Twitter, the fastest feed community of all,  can be easily leveraged to “proof” marketing concepts for slower social channels the same way SEOs use PPC (pay per click) to prove organic landing pages. Read on for a tactical starting point to… Read More

Blogging  /  Social Media  /  Twitter

Thinking Outside Sites: Branding Without Borders


The ever increasing popularity of social media sites YouTube, Flickr, Twitter and Facebook  reveal the necessity for brands to  connect with their customers in these arenas. This SearchEngineStrategies New York session will touch on  advanced tips for increasing online brand awareness & brand equity protection in a shaky economy.

Blogging  /  Social Media

7 Productivity Hacks My Pretty MacBook Won’t Do


Unlike most blog posts, I’m truly hopeful that (a) selected good Samaritan Mac evangelists will chime in to explain why I’m completely wrong. (b) Apple and software manufacturers will take this input and fix some baffling ticks.


PubCon: Post BBS Pioneers Take Over the World


They don’t talk about butterflies, candy ass theories and granola bars here. You get the impression that these used-to-be geeks are delightfully modest, after systematically bringing the known marketing-universe to its knees over the last 10 years. Having sprung forth from IRC, NewsGroups, Pine, BBSs and nightly modem buzz–PubCon is all about science, social… Read More

Blogging  /  SEM Poetry Slam  /  Social Media

Splogs, Copyright Infringement, Sphinn Power and the Trademark Productions Smackdown


A “splog” is a spam blog which might scrape or otherwise rip off content from other blogs. There are a myriad of motivations which drive unscrupulous publishers to steal content or create garbage posts: Organic prominence and AdSense revenue are classic spoils for plagiarizing.  Gaining false credentials to dupe unsuspecting clients is another. No matter… Read More

Blogging  /  Content