Online marketing blog for advertising agency, in-house & PR professionals
photo credit: idovermani
After an invigorating keynote speech from Charlene Li I hit the ground running. “SEO Through Blogs and Feeds” was moderated by Joshua Palau, of Razorfish and included a brilliant panel of industry-blogger thought-leaders: Read the rest of this entry »
Just because you have 20,000+ followers doesn’t mean your Twitter feed is successful. Rebecca Lieb, Li Evans and Jennifer Slegg- the lovely and intelligent panel of SES San Jose’s “Extreme Makeover: Live Twitter & Blogging Clinic” session took audience volunteers’ Twitter and blogs and ever so kindly tore them to shreds. Warning: bad Twitter practices below (and some awesome advice).
photo credit (just fragmented link-juice by 2 links to do the right thing): Mykl Roventine
The most important news to come out of ‘Advanced 2009 is Google’s blurt-of-a-revelation that they removed the algorithmic benefit from internal page rank sculpting, “about a year ago.” The change also affects how Google handles noFollowed outbound links.
Boiled down, noFollow still prevents the passing of link juice (energy) to the internal or external destination page. However the value is no longer divided up amongst the remaining followed links on the page. Though this 180 degree about-face in what Google had been preaching (literally) to webmasters was poorly handled from a public relations perspective, presumably it was made because the tag was overused, abused and had the potential to skew Google’s rankings.
No worries. We actually think the change will bring some positive changes to the SEO process, though as always there are tradeoffs. Here’s what we’re telling our clients: Read the rest of this entry »
The social Internet is about conversations that propagate virulently and index at various speeds. Twitter, the fastest feed community of all, can be easily leveraged to “proof” marketing concepts for slower social channels the same way SEOs use PPC (pay per click) to prove organic landing pages.
Read on for a tactical starting point to use Twitter’s flashpoint sharing environment to test your linkbait, promotional messages, calls to action, friend-making and branding. Read the rest of this entry »
The ever increasing popularity of social media sites YouTube, Flickr, Twitter and Facebook reveal the necessity for brands to connect with their customers in these arenas. This SearchEngineStrategies New York session will touch on advanced tips for increasing online brand awareness & brand equity protection in a shaky economy.
