Posted by Marty Weintraub on June 23rd 2009 in Blogging, Linking, SEO | 12 comments
photo credit (just fragmented link-juice by 2 links to do the right thing): Mykl Roventine
The most important news to come out of ‘Advanced 2009 is Google’s blurt-of-a-revelation that they removed the algorithmic benefit from internal page rank sculpting, “about a year ago.” The change also affects how Google handles noFollowed outbound links.
Boiled down, noFollow still prevents the passing of link juice (energy) to the internal or external destination page. However the value is no longer divided up amongst the remaining followed links on the page. Though this 180 degree about-face in what Google had been preaching (literally) to webmasters was poorly handled from a public relations perspective, presumably it was made because the tag was overused, abused and had the potential to skew Google’s rankings.
No worries. We actually think the change will bring some positive changes to the SEO process, though as always there are tradeoffs. Here’s what we’re telling our clients: Read the rest of this entry »
Posted in Blogging, Linking, SEO | 12 Comments »
Posted by Marty Weintraub on May 6th 2009 in Blogging, Social Media, Twitter | 5 comments
The social Internet is about conversations that propagate virulently and index at various speeds. Twitter, the fastest feed community of all, can be easily leveraged to “proof” marketing concepts for slower social channels the same way SEOs use PPC (pay per click) to prove organic landing pages.
Read on for a tactical starting point to use Twitter’s flashpoint sharing environment to test your linkbait, promotional messages, calls to action, friend-making and branding. Read the rest of this entry »
Posted in Blogging, Social Media, Twitter | 5 Comments »
Posted by Manny Rivas on March 24th 2009 in Blogging, SESNY 20009, Social Media | Be the first to comment!
The ever increasing popularity of social media sites YouTube, Flickr, Twitter and Facebook reveal the necessity for brands to connect with their customers in these arenas. This SearchEngineStrategies New York session will touch on advanced tips for increasing online brand awareness & brand equity protection in a shaky economy.
Read the rest of this entry »
Posted in Blogging, SESNY 20009, Social Media | No Comments »
Posted by Marty Weintraub on December 21st 2008 in Blogging | 65 comments
Unlike most blog posts, I’m truly hopeful that (a) selected good Samaritan Mac evangelists will chime in to explain why I’m completely wrong. (b) Apple and software manufacturers will take this input and fix some baffling ticks. Read the rest of this entry »
Posted in Blogging | 65 Comments »
Posted by Marty Weintraub on November 14th 2008 in Blogging, PubCon, SEM Poetry Slam, Social Media | 5 comments
They don’t talk about butterflies, candy ass theories and granola bars here. You get the impression that these alt.news used-to-be geeks are delightfully modest, after systematically bringing the known marketing-universe to its knees over the last 10 years.
Having sprung forth from IRC, NewsGroups, Pine, BBSs and nightly modem buzz–PubCon is all about science, social engineering, huge business, perpetual evolution and a driven sense of humor. Rock on geeks and phreaks…rock on! Read the rest of this entry »
Posted in Blogging, PubCon, SEM Poetry Slam, Social Media | 5 Comments »
