aimClear Search Marketing Blog

As with many facets of technology, when it comes to SEO, the times they are (always) a-changin’. What was once advised by mostly technical means, search engine optimization has evolved to be noticeably impacted by more social elements, for example, blogs. Generating fresh content and comprehensive feed syndication are killer ways to help enhance your site’s overall SEO efforts, but never forget– “feeds” can be composed of so much more than simply blogs.

Sally Falkow, President, PRESSfeed, Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing and moderator Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario sought to wrap up Day 1 of #SESSF by feeding us tasty tips for optimizing blogs, but also opening our minds to think outside the blog and leverage other types of valuable, keyword-rich content to serve customers. Read the rest of this entry »

Using blogs for SEO is a strategic linchpin of many a marketers’ content tactics. Composing optimized headlines to title posts that are catchy, research driven and relevant to readers, is a classic search engine optimization mission.   This post offers two blogging SEO case studies, for constructing posts titles.

Blog post headlines are key on many levels. Most blog CMS (content management system) installations mirror the post headline as the HTML title tag, arguably one of most important SEO ranking factors, for the post detail page. Also when others link your posts, they tend to link out on the post’s title as anchor text. Therefore depending on the competitiveness of the topic space in the organic SERPs (search engine results pages), the first couple of words in the upper left of the post title are usually the main semantic weapons for the post. Read the rest of this entry »

Here at aimClear, we’re proud of our in-house authors. Like many publications we also open our pages as a community platform to host guest bloggers. Sometimes guest posts are written by industry professionals whose practices are perceived by some as controversial.

Wait. Let’s stop right there. “Controversial.” That word can carry a negative connotation, one of altercation, agitation, even acrimony. But on the flip-side of the coin, “controversy” can be a beautiful thing. Controversy when hosted on a public, unbiased, progressive platform, such as a third-party blog, can function as an open invitation for conversation- healthy debate, passionate exchange of perspectives and core occupational beliefs. Other times, visitors with an unrelated agenda attempt to ruin the discourse. Read the rest of this entry »

photo credit: idovermani

After an invigorating keynote speech from Charlene Li I hit the ground running. “SEO Through Blogs and Feeds” was moderated by Joshua Palau, of Razorfish and included a brilliant panel of  industry-blogger thought-leaders: Read the rest of this entry »

Just because you have 20,000+ followers doesn’t mean your Twitter feed is successful. Rebecca Lieb, Li Evans and Jennifer Slegg- the lovely and intelligent panel of SES San Jose’s “Extreme Makeover: Live Twitter & Blogging Clinic” session took audience volunteers’ Twitter and blogs and ever so kindly tore them to shreds. Warning: bad Twitter practices below (and some awesome advice).

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