aimClear® Search Marketing Blog

One of the coolest marketing blog measurements on earth has been degraded in our opinion. The AdAge Power 150 has been reworked in response to the loss of PostRank as a key component. Recently purchased by Google, PostRank shut down their API service. Collective Intellect, another key API used in the Power 150 formula, shuttered their API as well.  These sophisticated social signal aggregation and analysis API tools have been replaced in the AdAge Power 150 algorithm by a raw mashup of Facebook and Twitter which can be gamed. Yahoo Link data, and something called “Todd Score”  have been there from the beginning. Alexa is also part of the scoring system, a service which some suggest is inaccurate. Read the rest of this entry »

Whether the online marketing assignment is for a multinational company program or niche small business campaign, over the last five years RSS feed marketing by blog and associated content strategies have become essential SEO tactics.  Now more than ever it’s easy to see why. Without authority social users rebroadcasting links to a website’s content, the site risks seriously low discoverability in critical social, news and search channels. Obviously, compelling third-party users to rebroadcast your content, requires marketers to actually publish recurrent content!

This post shares programmatic tips and excerpted verbiage from aimClear’s business blog marketing plan product, which we’ve refined over the years to offer end-to-end content publication strategies and feed management for clients. It is the “sister” product to our community management services, and suitable for inclusion in contract scope-of-services exhibits. Read the rest of this entry »

As with many facets of technology, when it comes to SEO, the times they are (always) a-changin’. What was once advised by mostly technical means, search engine optimization has evolved to be noticeably impacted by more social elements, for example, blogs. Generating fresh content and comprehensive feed syndication are killer ways to help enhance your site’s overall SEO efforts, but never forget– “feeds” can be composed of so much more than simply blogs.

Sally Falkow, President, PRESSfeed, Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing and moderator Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario sought to wrap up Day 1 of #SESSF by feeding us tasty tips for optimizing blogs, but also opening our minds to think outside the blog and leverage other types of valuable, keyword-rich content to serve customers. Read the rest of this entry »

Using blogs for SEO is a strategic linchpin of many a marketers’ content tactics. Composing optimized headlines to title posts that are catchy, research driven and relevant to readers, is a classic search engine optimization mission.   This post offers two blogging SEO case studies, for constructing posts titles.

Blog post headlines are key on many levels. Most blog CMS (content management system) installations mirror the post headline as the HTML title tag, arguably one of most important SEO ranking factors, for the post detail page. Also when others link your posts, they tend to link out on the post’s title as anchor text. Therefore depending on the competitiveness of the topic space in the organic SERPs (search engine results pages), the first couple of words in the upper left of the post title are usually the main semantic weapons for the post. Read the rest of this entry »

Here at aimClear, we’re proud of our in-house authors. Like many publications we also open our pages as a community platform to host guest bloggers. Sometimes guest posts are written by industry professionals whose practices are perceived by some as controversial.

Wait. Let’s stop right there. “Controversial.” That word can carry a negative connotation, one of altercation, agitation, even acrimony. But on the flip-side of the coin, “controversy” can be a beautiful thing. Controversy when hosted on a public, unbiased, progressive platform, such as a third-party blog, can function as an open invitation for conversation- healthy debate, passionate exchange of perspectives and core occupational beliefs. Other times, visitors with an unrelated agenda attempt to ruin the discourse. Read the rest of this entry »