The Ask.com Crucible, Jim Lanzone Keynote Address SES San Jose 2007
Posted by Marty Weintraub on August 21st 2007 in Seminars, Ask
Good morning Search Engine Strategies San Jose from the keynote speaker address. Ask.com CEO Jim Lanzone has always looked beyond technology to strike a balance between art and science.
“It’s not enough to dump searchers in SERPs comprised of 10 blue links and leave you for dead.” Consumers need more information to help them follow the search.
Jim assured the audience that Ask executives don’t sit around the table talking about toppling Google. “Everyday searches go by where Ask users are not satisfied by the results and the objective is to satisfy those queries.”
Ask has been syndicated partners with Google since 2002 and displays Google AdWords. However when it comes to other search Google and Ask compete for users. It’s likely the next ad partner deal Ask cuts when the Google arrangement ends will be worth billions.
Read the rest of this entry »
