Bookshelf of Horrors: 66 of the Worst Search Marketing Books You’ll Never Read
Posted by Lauren Litwinka on October 28th 2011 in April Fools, Rants | 13 comments
Greetings, guys and ghouls. Halloween is just around the corner, and I don’t know about you, but here at aimClear we love a good scare. Any seasoned search marketer will tell you that in our industry, there’s blood-curdling terrors and freak-shows to behold… if you know where to look. From downright dreadful habits of search conference speakers to positively hair-raising social media faux pas, the petrifying threat of intra-community bloodshed… sometimes it’s like we’re one bucket of pig’s blood short of a B-rated horror flick. (Side note: Carrie = not B-rated.)
But perhaps one of the most spine-chilling aversions the search marketer could encounter is a so-called marketing must-read filled with outdated, misguided, flavor-of-the-month type garble, all held together by a gaudy eyesore of a book jacket and a really god-awful title. In the [evil] spirit of sharing a spook and scream with our friends in the online marketing industry, we tapped into our Twitter communities this morning to help assemble the quintessential bookshelf of horrors. I give you: 66 of the Worst Search Marketing Books You’ll Never Read. Read the rest of this entry »
