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Category Analytics

Tracking Results: YouTube Analytics Fundamentals

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When posting videos on YouTube, there’s little more titillating than knowing (with analytic-certainty) that people are actually viewing them.  Watching the view-count crank definitely produces a delightful tingly feeling. When a video is tailored to a particular audience to reach a specified objective, measuring more granular demographic data about views and viewers can be incredibly… Read More

Analytics  /  Video

Web Analytics Power! Turning Data into Dollars

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Web analytics data provides an abundance of insight that can ultimately increase revenue for a company. The problem is many aren’t up to the task of deciphering the metrics to really understand making associated reports pay. Today’s  SES Toronto session titled “Analytics for Search: ROI, Engagement, Attribution, and More” was just loaded, with a great… Read More

Analytics

35 Totally Free Google Analytics API Resources

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All over the world, SEM industry bellwether Twitter’s rocking with chatter surrounding the long awaited public beta release of the Google Analytics API. That’s not surprising given implications for the search industry. Classically associated with paid search (PPC) applications and keyword research, get ready for more mainstream search marketing API tools to impact methodology and… Read More

Analytics

8 Best Practices For Serious SEM Marketing Plans

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This is my last session at SES NY today and it’s a winner.  “Wpromote Workshop: 8 Things You Aren’t Doing That Will Boost Your SEM Results” was a WOW.   Follow the advice if you want results. There was a little bit of everything for the throngs of professionals flocking to our industry and old pros… Read More

Analytics  /  Social Media

Analytic Mashups For Advanced Keyword Research

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These days predictive utilities like Trellian, WordTracker and AdWords are only half the keyword research story. State of the art processes combine these standard search predict tools’ output with “what we already know,” by mashing in site-specific datasets at the keyword level. Additional keyword data might include statistics culled from organic analytics (KW traffic, conversion,… Read More

Analytics  /  Keyword Research