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All over the world, SEM industry bellwether Twitter’s rocking with chatter surrounding the long awaited public beta release of the Google Analytics API. That’s not surprising given implications for the search industry. Classically associated with paid search (PPC) applications and keyword research, get ready for more mainstream search marketing API tools to impact methodology and… Read More
This is my last session at SES NY today and it’s a winner. “Wpromote Workshop: 8 Things You Aren’t Doing That Will Boost Your SEM Results” was a WOW. Follow the advice if you want results. There was a little bit of everything for the throngs of professionals flocking to our industry and old pros… Read More
These days predictive utilities like Trellian, WordTracker and AdWords are only half the keyword research story. State of the art processes combine these standard search predict tools’ output with “what we already know,” by mashing in site-specific datasets at the keyword level. Additional keyword data might include statistics culled from organic analytics (KW traffic, conversion,… Read More
SES Chicago Day three had me digging deep into my vernacular and coining the new word “SMAnalytics” which combines analytics and SM, A.K.A. Social Media. Where is this intersection of Social Media and Analytics? In the session, “Social Media – Measuring the Business Value,” presenters sought to dig into the subject of measuring this business value.… Read More
A timeless truth of online marketing is that a substantial percentage of online leads and sales result from “direct brand” searches. This simply means customers often Google the actual name of your business or branded products, to research and find contact information. Being properly indexed in search engines for permutations of your company’s name is… Read More
