A search marketing blog for advertising agency, in-house & PR professionals
We encounter companies spending obscene amounts of Internet marketing cash on unfocused local television and newspaper website banner ads, relying on semi-useless statistics and without building in the campaign’s ability to calculate return on investment.
[Editor's note: This post is our continued dissemination of content from last week's SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Jennifer Osborne:]
During Day 2 of SES San Jose, Avinash Kaushik, Google Analytics Evangelist, was in fine form discussing Google Analytics changes.
For any of you who have heard Avinash speak you’ll know that he’s an incredibly humorous speaker. But underneath that humor lies wisdom. Even when you think he’s making a joke, if you dissect what he’s saying; underneath, it’s brilliant.
Here are Avinash’s best quotes from his speech and the underlying implication of what he said: Read the rest of this entry »
The SES San Jose “sponsored” Google session featured Avinash Kaushik, Author, Analytics Evangelist, Google and Tom Leung, Business Product Manager, Google Website Optimizer. Both gentleman gave terrific presentations.
In particular, scattered amongst the screen shots of how to get the most out of your Google Analytics, lay a number of plug ins and reports that you probably didn’t know about: Read the rest of this entry »
It’s an age old issue. You know that your online is driving off-line sales – But how do you measure?
Search Online, Purchase Off-line at Day 2 SES San Jose offered two case studies to help marketers better understand ways to tackle this important issue. Read the rest of this entry »
How does one define “success” online in 2008? Tons of traffic? Tremendous revenue? An inbox full of customer leads? This Search Engine Strategies San Jose panel offered attendees various methods to measure “success,” and highlighted which metrics are important, which aren’t and how to make websites better to serve business objectives.
Moderator Richard Zwicky is the CEO of Enquisite, a next-gen natural search web analytics solution provider. The first speaker was Avinash Kaushik, Google’s Analytics Evangelist and Web Analytics Blogger at Occam’s Razor. He is also the co-founder of MarketMotive. He told the crowd that he was plotting “world-domination” (joke) and then, he showed pictures of his two kids. 
Read the rest of this entry »
Tuesday, August 5, 2008 – 1:00 PM EDT (10:00 AM PD), aimClear had the pleasure of participating in a Search Marketing Now live Webcast, “Monetizing Social Search: Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function.” The on-demand link is located in the comment’s thread of this post.
[Now moved to the Paulucci Building 7/1/09] Originally the Duluth Public Library, The Carnegie Building is monumental in it’s grand neo-classic design and venerable Presence on the Duluth, MN skyline. Constructed in 1901 & 1902, after a generous gift to the city by Andrew Carnegie, the 5 story high 40′ diameter rotunda has been meticulously restored to it’s stunning gold-leaf & oak grace by a consortium of personally-invested family owners.
Organic landing page conversion measuring is a time tested after-deployment technique which, though highly effective, can take days, weeks, or months to fully tune.
As optimized pages gradually rise in the SERPs, conversion is measured and pages modified to achieve better conversion ratios. However we’d rather definitively test and tweak landing page concepts to focus conversion, prior to deploying them for organic indexing, using “fixed length short burst paid search.” Read the rest of this entry »
Avinash Kaushik is an author, blogger, and respected analytics evangelist. With over 7000 inbound links from other bloggers his web analytics blog, Occam’s Razor, is on many a serious SEMs’ blogroll. Avinash recently published his new book Web Analytics: An Hour A Day. Avinash speaks here at SES San Jose Thursday @ 9AM on the “Analyzing the Analytics Players” panel.”
An independent consultant who has a holistic focus on helping companies unlock the power of Web Analytics 2.0, Avinash uses data to strategic advantage and is the official Analytics Evangelist for Google. He’s a frequent speaker at industry conferences in the US and Europe, such as eMetrics summits, Ad-Tech, Web 2.0 Expo and SES. We had a chance to sit down and chat here at SES San Jose. Read the rest of this entry »
Sometimes when new search marketing clients realize the awesome power of modern analytics they ask us for guidance regarding learning resources. With a little hunting you can find useful (and totally free) blog-resource reading materials. Here’s a list of Analytics blogs whose feeds we’ve bookmarked.
A Universe to Discover
This is just a starting point for your journey. Though the links below represent a wide variety of free analytics information, don’t forget to check out each site’s technorati profile to see other which blogs have linked in. Read the rest of this entry »
