aimClear Search Marketing Blog

When Google’s makeover of Google Analytics was unveiled on Tuesday we received quite a bit of traffic from Technorati for our early review. Understandably there is a huge amount of commotion in the blog world regarding the enhancements. Here are the latest buzz posts from “authority” SEM publications in case you need a little light reading before lunch.

Google Analytics Gets a Makeover
PC World
Google Analytics: Should Google be minding YOUR website?
ZDNet
SiteMeter and Google Analytics Rolling Out New Versions of their Stats Tools
Sabahan
Google Analytics to Get a Facelift
liewcf
Google rolling out new version of Analytics Statistics Package
The Blog Herald by blogmedia
Google Analytics Gets a Complete Web Surgery
sizlopedia

Today in a client meeting I logged into a Google Analytics account to discuss their site metrics and I was greeted to an unexpected wow-surprise. (I think I might have actually said “wow” 4 times.) The Google Analytics interface has been completely made over. This is the second time in 24 hours I’ve said yippy skippy about a Google product. Last night got my first taste of iGoogle. Later in this post I will highlight new features, pass along Google’s “help” resources, and share my first impressions of the upgrade. Anyway here is what Google Analytics V2 looks like:

Several hours after the Google Analytics change over occurred I received an email from Google announcing the upgrade. Umm, it would have been nice to receive it before I was forced to navigate the interface in front of a client! Read on for a summary of new Google Analytics features: Read the rest of this entry »

So great is the ripple effect of social media that people blog about people blogging about important content. It is in this spirit that I pass along the following content, which is striking in scope and seriously useful to anyone who reads analytics everyday-or should. Thanks to Stone Temple Consulting for making this information available and Search Engine Land for reporting it. John Biundo of Stone Temple Consulting, Jonah Stein of Alchemist Media, and Rand Fishkin of SEOmoz contributed to Jim Sterne’s article.

In today’s SEL post, Detailed Comparison & Review Of Web Analytics Software Underway, Barry Schwartz from Search Engine Round Table reports on Stone Temple Consulting’s 2007 Web Analytics Shootout - Interim Report. The ambitious research project compares and contrasts ClickTracks, Google Analytics, IndexTools, Unica Affinium NetInsight, and WebSide Story HBX Analytics. Read the rest of this entry »

Today we are pleased to announce that aimClear has become a partner agency with ClickTracks an industry leading web analytics solutions provider. ClickTracks serves up deep, insightful, and actionable analysis of your web site’s organic and paid search marketing results. We believe it’s the best solution available today for cutting edge traffic analysis cross-segmented by user behavior .

Kevin Cobourn, ClickTracks Sales Manager welcomed us into the ClickTracks family.

“On behalf of ClickTracks allow me to welcome aimClear. I look forward to watching you use our software to advance your business’ performance as well as increase your level of opportunity by including web analytics as part of your value proposition.”

Associate Paid Marketing, User Behavior, and Content to ROI.
ClickTracks measures web campaigns, site navigation patterns, PPC, SEO and ROI statistics with unique simplicity, elegance, and depth. The software is used by leading edge companies like Nokia, Coke, Pfizer, Volvo, Verisign, Wells Fargo, Inuit, ING and tracks over 26,000 websites for more than 8,000 clients. Our new agency partnership with ClickTracks gives us the ability to deliver this wonderful analytics solution to qualified customers in an affordable client-center environment. Read the rest of this entry »