aimClear Search Marketing Blog

However, you can make money from your website when properly advised & optimized  by your web analytics, as Jim Sterne so correctly pointed out at SES Chicago 2009. Many of us have access to some sort of analytics for web properties we’re involved with, but how many of us really use the data effectively?  More importantly, are we making real money from analytics insight?  Is there more to life than just the conversion?

The session How To Turn Your Web Analytics Into a Money Making Machine was totally educational, not just because it provided answers, but because it proferred the types of questions we should all ask when pulling up our analytics dashboard over morning tea.  Read the rest of this entry »

Hop into the YouTube analytics suite Insight and you’ll notice YouTube has added some new features to the platform. Obvious additions are pretty new color charts allowing us  to view discovery of videos over time. Being able to monitor view-count over the lifespan of a video and tracking the sources of those views is nothing new to Insight. However merging these two measurements is. The new feature allows us to toggle between stats in a cool stacked chart or line chart display. Read the rest of this entry »

When posting videos on YouTube, there’s little more titillating than knowing (with analytic-certainty) that people are actually viewing them.  Watching the view-count crank definitely produces a delightful tingly feeling.

When a video is tailored to a particular audience to reach a specified objective, measuring more granular demographic data about views and viewers can be incredibly powerful. Therefore understanding YouTube’s built in analytics, Insight, is imperative. Let’s go on an inside tour of YouTube Insight analytics must-know-fundamentals. Read the rest of this entry »

Web analytics data provides an abundance of insight that can ultimately increase revenue for a company. The problem is many aren’t up to the task of deciphering the metrics to really understand making associated reports pay. Today’s  SES Toronto session titled “Analytics for Search: ROI, Engagement, Attribution, and More” was just loaded, with a great panel which shared many actionable recommendations to attendees.
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All over the world, SEM industry bellwether Twitter’s rocking with chatter surrounding the long awaited public beta release of the Google Analytics API. That’s not surprising given implications for the search industry.

Classically associated with paid search (PPC) applications and keyword research, get ready for more mainstream search marketing API tools to impact methodology and applications by which we publish content and measure organic SERPs (SEO). Read the rest of this entry »