aimClear Search Marketing Blog

We’ve received gratifying feedback in public and private to recent articles discussing the associated challenges of scaling search marketing from solo practice to agency. No doubt each day in our wonderful office presents fascinating, if not daunting, crossroads which have the potential to make or break the business. We’re having so much fun.

We’ve made some mistakes and done other things pretty well right. The fact that Rand Fishkin has been willing to unselfishly share what he’s learned about SEM agency structures certainly helped us shape our business model. Andy Beal has offered extremely practical information. In retrospect, Danny Sullivan & Chris Sherman’s SEM business track @ Search Engine Strategies 2006 mattered a lot.

Technology investments, hiring decisions, analytics philosophy, PPC management, accounting, training, marketing, transparency, social media strategies, networking, community relations, and many other issues require attention, vision and a cast-iron stomach. Read the rest of this entry »

Our content creation practice warrants staffing in-house and/or remote free-lance blogger(s) who are adept (chameleon-like) at researching geographic & niche-specific topics. The end-deliverable is copyright clear original content as specified by one of our SEM account managers & seasoned by your applied creativity. Sounds like fun doesn’t it? Read the rest of this entry »

Our SES Chicago 2007 is complete and we’re heading back to the blustery ice and snow of Minnesota early tomorrow morning. It’s my understanding that Duluth received a little over 30 inches of snow in our absence. I want to express gratitude for the warm hospitality extended by the SES Kevins: Ryan & Heisler.

Today I put on my SeoRoundTable correspondent hat again which explains why we did not post in these pages. To those SEL/Sphinn friends who chose Vegas, we hope you had a hell of a time at PubCon. There were some tasty bits here on the SEM firm track for the experienced, which you would have found informative. Read the rest of this entry »

Happy Thanksgiving from the entire aimClear crew here in Minnesota. This month has been incredibly busy as, over the course of the last 11 months, our search marketing agency has scaled from solo SEM practice to 5 person search marketing agency. There’s SO much to be grateful for.

We’re thankful for our dear friends, good health, treasured clients, valued readers, the entire SearchEngineLand/Sphinn community, and having a job that totally ROCKS. Thank you all so much for your friendship, support, talent, insight, camaraderie, and willingness to engage/discuss/debate. Read the rest of this entry »

I’m pleased and excited to introduce and welcome the newest member of our team, Kat Soland. Having come to us from Green Bay Wisconsin, she’ll office in Minneapolis and serve as aimClear’s representative to select regional and national advertising agency and corporate clients.

Kat brings a wealth of traditional media sales expertise to the table to meld with aimClear’s organic, paid, and social media marketing track record. Read the rest of this entry »

First order of business this week is to welcome Scott Sloan, who joined our team earlier this month, to the aimClear family of employees and strategic partners. Our Duluth office has been growing quickly and so has our server room, which now actually overruns the entire office .

We’ve enhanced our already-robust ability to serve up ClickTracks analytics using page tagging to surpass the “free” Google-flavor, have internal capabilities to develop on the Facebook API, and our house suite of API PPC bid management tools bring ever-enhanced transparency and effectiveness to our client-portfolio paid search reporting model. The technical infrastructure at aimClear is Scott’s domain and, trust me, he likes his tech toys shiny. Please join me in welcoming Scott Sloan as your paths cross.

Relocate to lovely Duluth, Minnesota. Our search marketing agency, aimClear, is hiring a Paid Search Account Technician in our Duluth, Minnesota office. The successful candidate will have experience enough (or easily be trained to) monitor one of our agency’s mature account management portfolios.

The landscape of paid search is rapidly changing. Platforms and tools change in subtle and major ways at any time. Though entry level, this position a good opportunity for someone interested in growing a career as the “new” media buyer. There is also the opportunity for advancement as our business continues to grow. Read the rest of this entry »

<This position has been filled.> Our search marketing agency, aimClear, is hiring an Paid Search Account Technician in our Duluth, Minnesota office. The successful candidate will have experience enough (or easily be trained to) monitor one of our agency’s mature account management portfolios.

The landscape of paid search is rapidly changing. Platforms and tools change in subtle and major ways at any time. Though entry level, this position a good opportunity for someone interested in growing a career as the “new” media buyer. There is also the opportunity for advancement as our business continues to grow. Read the rest of this entry »

<February 13, 2008 A second position has been added. Apply now> Our search marketing agency, aimClear, is hiring a Site & Server Webmaster/Administrator in our Duluth, Minnesota office. The successful candidate will have experience enough to interact with our clients’ ISPs, install and maintain Windows and/or Apache servers. Daily tasks include local and remote server maintenance, making non-design text and graphic changes to dozens of client websites using Dreamweaver and Fireworks, installation, hosting, and maintenance of open source applications (especially WordPress), maintaining firm’s employee computers, and researching technology solutions.

Go to the head of the class if you like to rip apart open source applications and get them to do interesting new things. Experience with WordPress a plus. Read the rest of this entry »