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Marriott Standardizes Global PPC Rules for Franchise Trademark Usage

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For years there has been frustrated chatter among PPC media buyers regarding draconian big brand franchise PPC trademark rules. After experimenting all over the world for 2 years, Marriott is now taking assertive steps to standardize and solidify global policies. Whether SEMs like the new US rules or not, Marriott’s taking an industry leading role… Read More

Agencies  /  Paid Marketing

Challenge Your Search Team to Excellence

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When it comes to search, there are SO many channels requiring an SEM shop’s expertise. While targeting channels with optimized content is far from a “one size fits all deal,” it’s essential for any SEM team to have all necessary arrows in quiver. Here are some talking points we use to raise the level of… Read More

Agencies  /  SEM

Does Your In-House SEM Crew Cut It? 6 Surefire Time-to-Outsource Signals

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Companies seriously reliant on Internet marketing often reach a daunting crossroad, whether to grow a more substantial in-house SEM team or bolster internal marketing efforts by outsourcing. As a rule it’s difficult for small and mid-size companies to commit sufficient resources to keep up with voluminous daily research required to keep current. However as in… Read More

Agencies  /  SEM

Anatomy of an SEM Quote for Services

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It’s possible to learn a lot about how to do business as a search marketing firm from other SEM firms around the world by their blog posts, articles, and conference talks. We read luminaries like Rand Fishkin, Danny Sullivan, SEO Roundtable, Search Engine Guide, and SEOBook. SES has offered both small and large SEM company… Read More

Agencies  /  SEM

Advertising Agencies and SEM, Part 2

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Agencies Need Search. We live in a world where organic and paid search marketing outperforms many other channels. If an advertising agency does not have a dedicated search department or a serious strategic relationship, it’s not always possible to do a 100% job for their clients. This post continues a series of articles aimed directly at… Read More

Agencies