ARCHIVE
Over the last 10 months the number of PPC accounts aimClear handles has multiplied by more than 20X, which has been seismic to say the least. At the same time the ever-evolving PPC landscape continually undergoes its own “global warming crises,” as heated paradigm shifts pile upon chilling conceptual overhauls at the advertising platform level.… Read More
<Rant> I’ve wanted to write this post for years. A couple of times a month one of our clients or partners forwards us a laughable cold call sales pitch they’ve received from some bulk email scamming SEO-weasel who’s grubbing for business from the unaware. Though most serious search marketing agency-types provide an honest day’s work,… Read More
For years there has been frustrated chatter among PPC media buyers regarding draconian big brand franchise PPC trademark rules. After experimenting all over the world for 2 years, Marriott is now taking assertive steps to standardize and solidify global policies. Whether SEMs like the new US rules or not, Marriott’s taking an industry leading role… Read More
When it comes to search, there are SO many channels requiring an SEM shop’s expertise. While targeting channels with optimized content is far from a “one size fits all deal,” it’s essential for any SEM team to have all necessary arrows in quiver. Here are some talking points we use to raise the level of… Read More
Companies seriously reliant on Internet marketing often reach a daunting crossroad, whether to grow a more substantial in-house SEM team or bolster internal marketing efforts by outsourcing. As a rule it’s difficult for small and mid-size companies to commit sufficient resources to keep up with voluminous daily research required to keep current. However as in… Read More
