ARCHIVE

Category Agencies

PPC Philosophy, Credit Cards, Contracts, Procedures & Control

By

Most small SEMs give their clients’ credit card and billing information to search engines which can actually cause palpable accounting hurdles as an agency scales. This common practice also raises interesting questions as to who “owns” the account when a client leaves someday. Though seldom discussed, failing to engage clients in preemptive dialog has the… Read More

Agencies  /  Paid Marketing

“SEM Agency Fundamentals” Series

By

We’ve received gratifying feedback in public and private to recent articles discussing the associated challenges of scaling search marketing from solo practice to agency. No doubt each day in our wonderful office presents fascinating, if not daunting, crossroads which have the potential to make or break the business. We’re having so much fun. We’ve made… Read More

Agencies  /  aimClear

Ride the Search Rollercoaster or Exit Now

By

There are two common reasons for a practicing SEM to get OUT of search immediately:  1) You’re a semi-effective Web 1.0 “provider” who is not studying, and have no stomach left for screaming corners where one of the the only givens is unpredictability. Stay in search and you’ll hurt your company or clients. 2) It’s… Read More

Agencies

Challenges of Scaling Big PPC Management for Small SEM Shops

By

Over the last 10 months the number of PPC accounts aimClear handles has multiplied by more than 20X, which has been seismic to say the least. At the same time the ever-evolving PPC landscape continually undergoes its own “global warming crises,” as heated paradigm shifts pile upon chilling conceptual overhauls at the advertising platform level.… Read More

Agencies  /  Paid Marketing  /  SEM

Predatory Jerks Give SEO a Bad Name

By

<Rant> I’ve wanted to write this post for years. A couple of times a month one of our clients or partners forwards us a laughable cold call sales pitch they’ve received from some bulk email scamming SEO-weasel who’s grubbing for business from the unaware. Though most serious search marketing agency-types provide an honest day’s work,… Read More

Agencies  /  SEO