Category: Agencies

This category has 22 posts

Does Your In-House SEM Crew Cut It? 6 Surefire Time-to-Outsource Signals

Companies seriously reliant on Internet marketing often reach a daunting crossroad, whether to grow a more substantial in-house SEM team or bolster internal marketing efforts by outsourcing. As a rule it’s difficult for small and mid-size companies to commit sufficient resources to keep up with voluminous daily research required to keep current. However as in […]

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Anatomy of an SEM Quote for Services

It’s possible to learn a lot about how to do business as a search marketing firm from other SEM firms around the world by their blog posts, articles, and conference talks. We read luminaries like Rand Fishkin, Danny Sullivan, SEO Roundtable, Search Engine Guide, and SEOBook. SES has offered both small and large SEM company […]

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Advertising Agencies and SEM, Part 2

Agencies Need Search. We live in a world where organic and paid search marketing outperforms many other channels. If an advertising agency does not have a dedicated search department or a serious strategic relationship, it’s not always possible to do a 100% job for their clients. This post continues a series of articles aimed directly at […]

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Advertising Agencies and SEM, Part 1

If you pay attention to seminar speakers (and anecdotal chatter) it’s quite obvious that many advertising agencies are grappling with (and feeling threatened by) the ubiquitous evolution of search marketing.  The new Internet marketing is about a constant stream of recurrent content published on SEO savvy platforms. The days of set it and forget it static […]

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