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A Practical Guide to Performance Based Pricing

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photo credit: Diego Cupolo In these risky financial times, some marketing executives who purchase SEO, PPC and Social services are exploring alternative business models for engaging and incenting vendors. One attractive option for mitigating financial risk and maximizing return, has always been pay-per-performance. So how does performance pricing fit in today’s brave new world of… Read More

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Advertising Agency to Branded Thought Leader

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aimClear is approached by traditional advertising agencies, often with rich history and too-often in stagnation or slight decline, seeking advice for growing online reputation as experts. Whether marketing regionally or nationally, it’s seriously powerful stuff to be perceived as an expert.

Advertising Agency  /  Agencies

Short Term Contracts Ease Recession Jitters & Inspire Client Confidence

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Like most SEM shops, our business is an amalgamation of flat rate products and hourly work. It’s generally been our focus to procure longer contracts, usually 6 month to 1-year agreements. We thought it prudent to evolve our model in preemptive reaction to these brutal economic times.  Little did we know the unexpected gems of… Read More

Agencies  /  SEM

Advertisers, Agencies & Automation Oh My!

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Moderator Greg Jarboe (President & Co-founder, SEO-PR) opened the session by asking the audience “Who on our panel is the Lion, the Tiger or the Bear…oh my?”  All Wizard of Oz references aside, there appears to be no clearly defined Yellow brick road to success in these tight economic times.

Agencies  /  Conversion

Avoid Scope Creep Money Pit SEM Jobs

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In our search marketing agency, the toughest standard operating procedure protocol we’ve defined and implemented is the “Goals & Scope Document” we attach to each client’s contract.We’ve found it critical to empower each aimClear employee to self-determine, within reason, if an incoming job request is included in a given client’s scope, will be done as… Read More

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