ARCHIVE

Category Agencies

How to Spot an Old School PR Agency

By

aimClear has long embraced an online marketing model in which public relations is a core component. Among our staff of 22, 6 have deep experience in public relations. If the value PR brings to online marketing is not painfully obvious by now, you haven’t been paying attention. The opposite is also true. Online marketing tactics… Read More

Agencies  /  PR

11 Questions To Ask Your Next International Multilingual Agency

By

Many businesses rooted in English speaking North America, Australia, New Zealand, and the United Kingdom have asked the crucial question: “Can we scale our business successfully to other languages and territories?” For many products and companies the answer is a resounding, “YES!” For others, there are substantial barriers ranging from cultural disconnect, keyword translation confusion,… Read More

Agencies  /  International

5 Timeless Tips For PR Pros! Flourishing In A Multi-Agency Environment

By

When you work for an agency, it’s more or less understood that you’re often not the only player in the client’s overall marketing mix. Vendors can include anything from design houses, advertising agencies, public relations specialists, and now more often than not, online marketing companies. Thanks to the new-age online/social universe, working together has never… Read More

Agencies  /  PR

The Ultimate Local Ad Agency 2010 Fiscal Model?

By

credit: zenobia_joy In yesterday’s post, guest blogger and CEO of BlitzLocal.com, Dennis Yu, tackled some important concepts of the local ad firm- specifically the fact that it is sure to kick the bucket in 2010 if industry professionals don’t take proactive steps as soon as possible. Part two of this story will address changes the… Read More

Advertising Agency  /  Agencies  /  Local Search

Full Heat Press! PPC Best Practices in 4 Weeks

By

photo credit: photoaf By design, in-house and advertising agency clients can successfully take over day to day account basics after working with us to pilot, heal or massively improve missing, average or terribly broken PPC. Agencies & businesses just need reliable support (and intensive training) to fix existing accounts themselves. We’ve witnessed success in as… Read More

Agencies  /  Heat Press  /  Paid Marketing