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Category AdWords

Bad #PPC Kitties! Systematic AdWords Structure Illustrated

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Introduction Like anything cool, PPC display placements are aggregated data targetable in layers. It’s important to appreciate, logistically, how these layers impact reports and how to employ the data as a tactical advantage. Analogy Let’s use the familiar analogy of a warehouse that stores and ships kittens. Our campaigns are the warehouse, and adgroups are sectors in… Read More

AdWords  /  PPC

2% Display CTR, G+ Post Amplification! Is AdWords Social The New SEO?

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Matt Cutts says you can’t buy it, and we certainly want to honor Google’s TOS. Can we just be the first to say #WTF are you teasing us? SRSLY? G giveth and G taketh away, and we’re buying Google psychographic page post amplication ads while we can. You may want to as well Before you… Read More

AdWords  /  Google Plus

The #PPC Magic Kingdom: Keys To Constructing Thematic Campaigns

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Building a paid search campaign is by no means a simple process. There are a lot of moving parts within ad platforms themselves. If you tack on business objectives, goals, and needs, it’s easy for your organizational process get muddied quickly.  This post outlines methodology for building campaigns using major themes in a business’s product or service… Read More

AdWords  /  Resources

10 Kevlar #PPC Analyses & Processes For A Bulletproof Account

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Establishing clear-cut process is the underpinning of any successful PPC program. Don’t get it twisted, this isn’t a Ronco Rotisserie, to “set it and forget it” would be to get oneself burned. Regular performance sweeps and optimizations are necessary to ensure positive directional account health. Business objectives vary within and across industry verticals giving way… Read More

AdWords  /  PPC

Advanced Google AdWords Domination! The Brad Geddes #SMX Social Interview

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At SMX Social the week before last, we had the good fortune of attending Certified Knowledge’s AdWords Advanced Training Workshop at the Aria Hotel and Convention Center in Las Vegas, Nevada.  Conducted by Brad Geddes, Founder of Certified Knowledge and author of Advanced Google AdWords, the workshop is a wellspring of fundamentals and ultramodern tips… Read More

AdWords  /  SMX