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Category AdWords

Retargeting 3.0: Sequential Ad Messaging & Customer-Centricity

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Have you ever found yourself the victim of a poorly designed and executed retargeting campaign? Who are we kidding, of course you have. Abusive retargeting is like chugging ipecac syrup; it will immediately make you toss your cookies. Worse yet, obnoxious retargeting can alienate potential customers and devalue brand equity for a company of any… Read More

AdWords  /  Google  /  PPC

Bad #PPC Kitties! Systematic AdWords Structure Illustrated

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Introduction Like anything cool, PPC display placements are aggregated data targetable in layers. It’s important to appreciate, logistically, how these layers impact reports and how to employ the data as a tactical advantage. Analogy Let’s use the familiar analogy of a warehouse that stores and ships kittens. Our campaigns are the warehouse, and adgroups are sectors in… Read More

AdWords  /  PPC

2% Display CTR, G+ Post Amplification! Is AdWords Social The New SEO?

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Matt Cutts says you can’t buy it, and we certainly want to honor Google’s TOS. Can we just be the first to say #WTF are you teasing us? SRSLY? G giveth and G taketh away, and we’re buying Google psychographic page post amplication ads while we can. You may want to as well Before you… Read More

AdWords  /  Google Plus

The #PPC Magic Kingdom: Keys To Constructing Thematic Campaigns

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Building a paid search campaign is by no means a simple process. There are a lot of moving parts within ad platforms themselves. If you tack on business objectives, goals, and needs, it’s easy for your organizational process get muddied quickly.  This post outlines methodology for building campaigns using major themes in a business’s product or service… Read More

AdWords  /  Resources

10 Kevlar #PPC Analyses & Processes For A Bulletproof Account

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Establishing clear-cut process is the underpinning of any successful PPC program. Don’t get it twisted, this isn’t a Ronco Rotisserie, to “set it and forget it” would be to get oneself burned. Regular performance sweeps and optimizations are necessary to ensure positive directional account health. Business objectives vary within and across industry verticals giving way… Read More

AdWords  /  PPC