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Category Advertising Agency

Evolve Or Die: 2010 Local Ad Agency Fiscal Models

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Borrell Research released a report on the Economics of Search Marketing for firms catering to local—ReachLocal, Yodle, MarchEx, WebVisible, and others.  Companies in this space churn up to 90% of their clients every 6 months, meaning that they lose clients as fast as they can gain them.  The Kelsey Group confirmed this trend last year,… Read More

Advertising Agency  /  Local Search

The “Complete Marketer” Search Agency Model

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photo credit: craigCloutier\ Most larger Internet marketing agencies and in-house shops are configured as departments of specialists. It’s no wonder! In today’s complicated world PPC, ORM, social media, link building, affiliate networks, analytics, content creation, video, public relations, SEO, vendor and account management (whew) all require experienced and nuanced practitioners.

Advertising Agency

How Savvy Advertising Agencies Outsource Search

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For years now our search-specialized marketing shop has worked with “traditional” advertising agencies,  who’s clients ask them for services we provide. While ad agencies have discovered their digital-metamorphosis involves an intense learning curve, trial and error and experience-most figure  out their appropriate place at the search table after training. However, since their clients need help… Read More

Advertising Agency

Advertising Agency to Branded Thought Leader

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aimClear is approached by traditional advertising agencies, often with rich history and too-often in stagnation or slight decline, seeking advice for growing online reputation as experts. Whether marketing regionally or nationally, it’s seriously powerful stuff to be perceived as an expert.

Advertising Agency  /  Agencies

Thanks To Our SES San Jose Bloggers!

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Many thanks to our corp of bloggers this week in San Jose. Specifically, great job to Todd Mintz, Jennifer Osborne and Charlene Jaszewski and to Matt, Manny, Laura, Nam and Kat back at the office. There’s noticeably cache’ of additional content these guys (in the androgynous) cranked out, which we’ll share over the next week. … Read More

Advertising Agency  /  aimClear