Online marketing blog for advertising agency, in-house & PR professionals
aimClear is approached by traditional advertising agencies, often with rich history and too-often in stagnation or slight decline, seeking advice for growing online reputation as experts. Whether marketing regionally or nationally, it’s seriously powerful stuff to be perceived as an expert. Read the rest of this entry »
Many thanks to our corp of bloggers this week in San Jose. Specifically, great job to Todd Mintz, Jennifer Osborne and Charlene Jaszewski and to Matt, Manny, Laura, Nam and Kat back at the office.
There’s noticeably cache’ of additional content these guys (in the androgynous) cranked out, which we’ll share over the next week. In the mean time, there’s plenty of terrific coverage out there– including my favorites, SEORoudtable and TopRank. There always seems to be a huge amount of during-conference-buzz surrounding Search Engine Strategies gatherings, especially SJ. Read the rest of this entry »
Traditional advertising agencies help clients to better target and reach customers with brand and other messaging. Market research begets branding-think, PR planning, advertising strategy and media buys. Creative development, campaign design, and production lead to ad placement.
Common channels include television, radio, print, and now search and social media. As nearly every media channel folds into the dashboard, search marketing firms have grown indigenous capabilities which overlap and even exceed many traditional advertising agency’s capabilities. This totally blurs the lines of who does what. Read the rest of this entry »
