The Other Word For Search Marketing is “Advertising Agency”
Posted by Marty Weintraub on April 19th 2008 in Advertising Agency
Traditional advertising agencies help clients to better target and reach customers with brand and other messaging. Market research begets branding-think, PR planning, advertising strategy and media buys. Creative development, campaign design, and production lead to ad placement.
Common channels include television, radio, print, and now search and social media. As nearly every media channel folds into the dashboard, search marketing firms have grown indigenous capabilities which overlap and even exceed many traditional advertising agency’s capabilities. This totally blurs the lines of who does what. 
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