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Category Advertising Agency

aimClear Plays “The Great Game of Business!” CEO Laura Weintraub Interviewed

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aimClear’s Chief Executive Officer Laura Weintraub made partner at one of Northern Minnesota’s leading law firms, twice along the way being named to the prestigious Rising Star list by Minnesota Law & Politics. She taught masters-level business law at the University of St. Francis and spent nearly a decade as a featured lecturer on employment… Read More

Advertising Agency  /  aimClear

Transparency, Trust & Partnership: Cornerstones of Exceptional Agency Service

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Over the past 20 years or so, aimClear team members have had the opportunity to be a customer of online marketing agencies large and small. Of course, we’re now a service provider ourselves for companies ranging from hungry startups to huge iconic brands. On both sides as agency services consumer and provider, we’ve been fortunate… Read More

Advertising Agency  /  aimClear

Social Agency Shopping? 12 Brutal Questions (& 6 Point-Blank Tests) Separate Innovators From Posers

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Shopping for a new social media agency can be a tricky process because so many poser firms have hung “social media agency” shingles. It’s extraordinary that some agencies making that claim have little background or depth actually executing social.  This article offers questions and easy to utilize flash knowledge-tests that no poser agency could bullsh*t… Read More

Advertising Agency  /  Social Media

Social Media Contract: Anatomy of a Scope Document

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One of the more challenging aspects of running an online marketing agency is mashing our process into legal agreements. Out of the legalese we typically cover in our documentation (fee structure, NDA, Term, Termination, Indemnification, Arbitration, etc…) none is more delightfully daunting than the obligatory “scope” exhibit.

Advertising Agency  /  Contracts

The Ultimate Local Ad Agency 2010 Fiscal Model?

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credit: zenobia_joy In yesterday’s post, guest blogger and CEO of BlitzLocal.com, Dennis Yu, tackled some important concepts of the local ad firm- specifically the fact that it is sure to kick the bucket in 2010 if industry professionals don’t take proactive steps as soon as possible. Part two of this story will address changes the… Read More

Advertising Agency  /  Agencies  /  Local Search