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Category Advertising Agency

Social Agency Shopping? 12 Brutal Questions (& 6 Point-Blank Tests) Separate Innovators From Posers

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Shopping for a new social media agency can be a tricky process because so many poser firms have hung “social media agency” shingles. It’s extraordinary that some agencies making that claim have little background or depth actually executing social.  This article offers questions and easy to utilize flash knowledge-tests that no poser agency could bullsh*t… Read More

Advertising Agency  /  Social Media

Social Media Contract: Anatomy of a Scope Document

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One of the more challenging aspects of running an online marketing agency is mashing our process into legal agreements. Out of the legalese we typically cover in our documentation (fee structure, NDA, Term, Termination, Indemnification, Arbitration, etc…) none is more delightfully daunting than the obligatory “scope” exhibit.

Advertising Agency  /  Contracts

The Ultimate Local Ad Agency 2010 Fiscal Model?

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credit: zenobia_joy In yesterday’s post, guest blogger and CEO of BlitzLocal.com, Dennis Yu, tackled some important concepts of the local ad firm- specifically the fact that it is sure to kick the bucket in 2010 if industry professionals don’t take proactive steps as soon as possible. Part two of this story will address changes the… Read More

Advertising Agency  /  Agencies  /  Local Search

Evolve Or Die: 2010 Local Ad Agency Fiscal Models

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Borrell Research released a report on the Economics of Search Marketing for firms catering to local—ReachLocal, Yodle, MarchEx, WebVisible, and others.  Companies in this space churn up to 90% of their clients every 6 months, meaning that they lose clients as fast as they can gain them.  The Kelsey Group confirmed this trend last year,… Read More

Advertising Agency  /  Local Search

The “Complete Marketer” Search Agency Model

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photo credit: craigCloutier\ Most larger Internet marketing agencies and in-house shops are configured as departments of specialists. It’s no wonder! In today’s complicated world PPC, ORM, social media, link building, affiliate networks, analytics, content creation, video, public relations, SEO, vendor and account management (whew) all require experienced and nuanced practitioners.

Advertising Agency