This post shares a new twist on a classic AIMCLEAR deliverable that agency clients are eating up. We are turning marketplace uncertainty regarding AI into a major agency selling point.
Dynamics of business are changing at a dizzying pace. Business models are upended. Marketers are scrambling to decode signals in search and social that change by the hour – or
In the agency world, account management is really the human engine that drives every project. Account managers are responsible for generating momentum for clients and delivering meaningful results strategically, innovatively,
Vetting an Ad agency is a lot like beginning any new relationship. You wouldn’t set out on the first date with a special person without preparing. In fact, you’d be
AIMCLEAR‘s Chief Executive Officer Laura Weintraub made partner at one of Northern Minnesota’s leading law firms, twice along the way being named to the prestigious Rising Star list by Minnesota
Over the past 20 years or so, AIMCLEAR team members have had the opportunity to be a customer of online marketing agencies large and small. Of course, we’re now a
Shopping for a new social media agency can be a tricky process because so many poser firms have hung “social media agency” shingles. It’s extraordinary that some agencies making that
Welcome back to more of AIMCLEAR ‘s SMX Social coverage! Day two of SMX Social was just as eventful (if not more) than day one. Folks were a bit Vegas tired
Account management is the bidirectional art of representing your business to clients and vice versa. The job requires skill, advocacy, diplomacy, leadership, boundaries, intelligence, method, heart, patience, experience, and hopefully,
This business will make you humble. While Marty and I were assembling the final appendix of our newest Wiley book, The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics
