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Author Todd Mintz

http://www.searchengineguide.com/todd-mintz/

 

Pay Per Conversation: Engage PPC Traffic For ROI

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The initials “PPC” traditionally have referred to “pay per click.” However in these days of double digit inflation, agency (and in-house) clients are coming to expect a different rendering of these classic initials, “pay per per conversation” — to improve PPC ROI. Every click is an opportunity to engage a potential customer. How do you… Read More

Paid Marketing

Customers Who Search In Specificity = Long Tail ROI

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Savvy marketers zero in on the “long tail” of online marketing by seeking out and targeting customers interested in exactly what a product has to offer. Marketing to search queries comprised of extra defining words, the result is often greater strategic and cost-effective search marketing campaigns. This SES San Jose 2008 session explored the concept… Read More

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Hidden Gems: Google Advertising Alternatives

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Bit Torrent search engines, image search engines, artificial intelligence systems, clustering engines, recommendation search engines, & metasearch are all example of viable alternatives to Google. Each has its own unique place in the marketing mix. This SES San Jose session’s Moderator, Andrew Goodman, founded Page-Zero Media, a ROI-driven online marketing agency. I’ve interacted with him… Read More

Paid Marketing

Breakfast in San Jose: The Promise of SES

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I’m pleased to join fellow aimClear bloggers here at San Jose 2008. Our collective goal is to provide insight by way of coverage and personal experiences. Also, welcome to our good friends from Portland and good morning aimClear Blog readers. We’ll be your eyes and ears over the next 4 days. Since (even cool) blog… Read More

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