Posted by Lisa Tarticchio on June 19th 2008 in SES Toronto
So, I decided to wrap up SES Toronto 2008 with a seminar on accessibility, usability and SEO. First up was Jane Matz Hayes, an Information Designer at Web Feat. Jane got us all started with the concept of “findability,” which she defined as the ease with which a particular item can be found, located and navigated towards and it is made up of a number of different contributing parts. Read the rest of this entry »
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Posted by Lisa Tarticchio on June 19th 2008 in SES Toronto, Uncategorized
Wednesday was an all around Enlightening morning at Search Engine Strategies Toronto 2008, as Pavan Lee, Research Manager for Microsoft discussed Searcher Moms and their ever growing importance on the internet.
Mothers (particularly mine) are not only wonderful, but lets face it they run the planet! Moms steer the majority of household buying decisions particularly in the retail, entertainment and financial service industries. This session addressed the tactical Tao of targeting moms. Read the rest of this entry »
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Posted by Lisa Tarticchio on June 18th 2008 in SES Toronto, link baiting
“Linkbait” is becoming an integrated PR strategy and Greg Jarboe, President and Co-Founder of SEO- PR provided all with powerful real life examples of linkbait success stories this afternoon at SES Toronto, 2008.
Greg began by pointing out that skeptics of linkbait claim that while it is possible to to fool people once, doing it twice is difficult. Jarboe’s retort…Do something where you don’t attempt to fool people at all, rather use tactics that are tried tested and true. Read the rest of this entry »
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Posted by Lisa Tarticchio on June 18th 2008 in SES Toronto
At SES Toronto Local Search, while all the rage, is a hard nut to crack. Local search has many practical business applications that will help interested searchers find you close to home. Ian White, CEO of Urban Mapping got the party started by explaining the search pie and it’s implications. Read the rest of this entry »
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Posted by Lisa Tarticchio on June 17th 2008 in SES Toronto
The word on the street is that Search is all business all the time. Rapid change while good, underscores the need to get “Back to Basics”.
While many recent developments in search are important to understand and harness both Greg Jarboe, President and Co-Founder of SEO-PR , and Kevin Ryan VP, Global Content Director of Search Engine Strategies and Search Engine Watch believe that prioritizing your time and effort among 9 major areas will result is big pay-offs later on. Read the rest of this entry »
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