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Once visitors arrive, the landing pages you display to them is a crucial component in converting them into buyers. “Landing Page Testing and Tuning” focused on ways to test and tweak your landing pages to get that conversion. I’m looking forward to some very practical and relevant advice during this SES New York 2009 session… Read More
As snow flew sideways on the chilly frontier, SES Chicago 2008 participants waited to be regaled yet again with insight and information. Eisenberg did not disappoint. This session focused on shifting the mindset from “Pay Per Click” to “Pay Per Conversation.” Clearly it is imperative to remain cognizant of the current state of the economy,… Read More
SES Chicago Day three had me digging deep into my vernacular and coining the new word “SMAnalytics” which combines analytics and SM, A.K.A. Social Media. Where is this intersection of Social Media and Analytics? In the session, “Social Media – Measuring the Business Value,” presenters sought to dig into the subject of measuring this business value.… Read More
Day two of SES Chicago had me ducking for cover, as razor sharp tips and tools came flying at me from the “Advanced Keyword Research” session of the PPC track. This session, moderated by, Ron Jones, Search Engine Watch Expert & President/CEO, Symetri Internet Marketing was about demystifying keyword research.
Is there life beyond Google? According to this session’s speakers, the answer is YES, YES, YES, a resounding YES! As the early afternoon bell rang at SES Chicago 2008, a diverse panel of speakers did indeed assure participants that there is life beyond Google. But is this like trying to find life on Mars?
