aimClear Search Marketing Blog

photo credit: pmarkham

All good things get better! aimClear has exited  those architecturally picturesque halls of Duluth’s historic Carnegie Building and “moved on up” to  loft-style grandeur, third floor corner suite offices in the iconic Paulucci Building.  We’re pleased to announce that we’ve relocated to Duluth’s famed Canal Park.  This space doubles the ol’ dig’s square footage, along with an immeasurable upgrade in scenery. Read the rest of this entry »

This last session for SES NY, “Don’t Be Afraid of the Dark: Black Hat PPC Tactics” was chalk full of ideas (nudge, wink) not to use.

After surveying the room for Google representatives in the room, the panel of PPC experts launched into presentations outlining gray and black hat tactics for PPC.  Are these great ideas or diabolical thinking … you decide. Read the rest of this entry »

This is my last session at SES NY today and it’s a winner.  “Wpromote Workshop: 8 Things You Aren’t Doing That Will Boost Your SEM Results” was a WOW.   Follow the advice if you want results.

There was a little bit of everything for the throngs of professionals flocking to our industry and old pros alike.  The session was co-presented by Wpromote colleagues Michael Mothner, Founder & CEO and Michael Stone, Vice President of Sales & Strategy.  Michael and Michael gave real-life examples and told secrets to beating the competition. Read the rest of this entry »

With the plethora of social media platforms available, small businesses can acquire loyal customers, gain valuable insight and boost business by getting involved. Small companies with smaller budgets can still benefit by freely tapping into the world of social media.

SES NY Day Two session,  “Small Voices, Big Impact: Social Media for the Little Guy”, consisted of presentations from Jennifer Evans Laycock, Director of Social Media,  SiteLogic and Tim Kendall, Director of Monetization for Facebook with a Q&A in between.

Additional members of the panel included: Amber Naslund, Director of Community, Radian and Christina Kerley, Marketing Specialist, ckEpiphany.  How do you do it?  What should you do?  These and other answers to the question about whether or not size really does matter. Read the rest of this entry »

Periodic, if not constant, change in search marketing is a certainty. Proof positive is that “Google” didn’t even exist 10 years ago and is accepted in the vernacular as a verb (“She “Googled” this or that”). The growing use of online media provide new avenues for searchers. Watch for the changes, and always ask yourself, what is out there and how will your customers find you?

Today at SES New York, speakers focused on what Google has done and what they could do better in “Beyond Googling: Where Will Your Customers Be Searching in Five Years?” The session was moderated by (one of our favorites) John Marshall, SES Advisory Board, CTO, Market Motive. Read the rest of this entry »

Once visitors arrive, the landing pages you display to them is a crucial component in converting them into buyers. “Landing Page Testing and Tuning” focused on ways to test and tweak your landing pages to get that conversion.

I’m looking forward to some very practical and relevant advice during this SES New York 2009 session presented by Tim Ash, President, SiteTuners. Read the rest of this entry »

As snow flew sideways on the chilly frontier, SES Chicago 2008 participants waited to be regaled yet again with insight and information. Eisenberg did not disappoint.

This session focused on shifting the mindset from “Pay Per Click” to “Pay Per Conversation.”  Clearly it is imperative to remain cognizant of the current state of the economy, where every click and hence every dollar matters.

Every click is a potential customer trying to engage you and their choices are limited.  Will the customer continue the dialogue through to a purchase funnel or will they bounce immediately off your landing page?  In order to continue the conversation, the value of the product and service needs to be demonstrated.

This session helped  identify missed conversations and then how to woo them back.  The introduction was given by Anne Kennedy, Managing Partner & Founder, Beyond Ink.  Presenting valuable insight was Bryan Eisenberg, Co-founder, Future Now Inc. Read the rest of this entry »

SES Chicago Day three had me digging deep into my vernacular and coining the new word “SMAnalytics” which combines analytics and SM, A.K.A. Social Media. Where is this intersection of Social Media and Analytics?

In the session, “Social Media – Measuring the Business Value,” presenters sought to dig into the subject of measuring this business value. Through the use of search and web analytics, social media programs can be shaped and results can be measured. Read the rest of this entry »

Day two of SES Chicago had me ducking for cover, as razor sharp tips and tools came flying at me from the “Advanced Keyword Research” session of the PPC track.  This session, moderated by, Ron Jones, Search Engine Watch Expert & President/CEO, Symetri Internet Marketing was about demystifying keyword research.  Read the rest of this entry »

Is there life beyond Google? According to this session’s speakers, the answer is YES, YES, YES, a resounding YES! As the early afternoon bell rang at SES Chicago 2008, a diverse panel of speakers did indeed assure participants that there is life beyond Google. But is this like trying to find life on Mars? Read the rest of this entry »