ARCHIVE
Perhaps it’s an early holiday present. Perhaps it’s a consolation prize for the alleged impending end of the world. Either way, we’re always tickled pink when social platforms gift us with seriously useful features. There is a new feature available in the Facebook Ads Manager (rolled out to select accounts) that’s got us pretty excited. Now,… Read More
#SES awaits you in San Francisco! In less than three short weeks, Search Engine Strategies San Francisco kicks off and we, at aimClear, are looking forward to soaking up some serious wisdom, dishing out knowledge nuggets for attendees, producing some sensational session coverage (a la live-tweets and full blog posts), chopping it up with old… Read More
Being a Facebook Ads marketer is like having a love/hate relationship with a miracle. aimClear has been killing Facebook Ads since 2007, just days after the emergent DIY channel was launched. That December our Hail Mary Facebook Ads campaign literally saved a client’s Christmas. The rest is history. We love FB ads and believe the… Read More
Facebook’s Broad Category targeting is serious- seriously cool! The things you can target (for example, expecting parents) are ridiculously deadeye. Broad category targeting is also seriously powerful (for example, folks who have children in certain age brackets). Now, unbeknownst to all, advertisers can even target users based on the type of mobile device they use to access Facebook… We… Read More
Newsflash!(?) Facebook either introduced some seriously radical targeting features to Power Editor or Power Editor is being a bit wonky. We’re hoping for the former, because with this new targeting feature (?) marketers can now target Precise Interests AND Broad Categories. At the SAME TIME.
