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Author Merry Morud

Merry Morud

After receiving a full-contact, crash-course in nearly everything online marketing she found her sweet-spot in Facebook marketing and deep, dense psychographic targeting. Merry describes her enthusiasm for online marketing as a love of the innovation, pace, and creativity potential. “The industry moves so fast, it’s impossible to get bored.”

 

10 Things We Hate About LinkedIn Ads! And Workaround Solutions

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It’s expected: ad platforms, in their infancy, often start very rudimentary and then evolve to something beautiful, powerful, and easier to use. The time has come for LinkedIn ads to grow up and rise to the (often simple!) expectations of online advertisers. For years we’ve used LinkedIn ads and put up with the infuriating platform… Read More

LinkedIn  /  Rants  /  Social Media Marketing

Bookmark It! Handy #Facebook Partner Categories Visual Guide

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Reason number 87 we love Facebook’s Power Editor: It’s the source to access the latest, greatest targeting options… Facebook Partner Categories! The release and excitement of Facebook’s Partner Category targeting, Datalogix, Acxiom, and Epsilon, has been widely covered. Here, we’re laying out the new Facebook targeting visually because: 1) It’s been requested, and 2) Seeing the… Read More

Big Data  /  Facebook Advertising  /  Facebook Demographic Research

How To Scale Facebook Ads With Power Editor

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Often, we’re asked if Facebook ads are truly scalable, across many targeting segment, with a LOT of ads, and what tools we use. The answer is: YES! and spawning massive amounts of ads is possible with the use of Facebook’s Power Editor, which is similar in concept to Google’s Adwords Editor. Here, you’ll find a step-by-step guide… Read More

Facebook Advertising

NEW Must-Use Facebook Power Editor Features: Sponsored Search Results

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This week Facebook unveiled a newly organized version of Power Editor, which, in our opinion, represents a great step in making ad types and placement easier for self-serve advertisers to understand. This post will dive into the most significant change: Sponsored Search Results and the new targeting options with this ad unit.

Facebook Advertising

Facebook Ads Help: Proven Tips to Resolve Problems Quickly

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It’s been over five years since the inception of Facebook ads… yet, Facebook still lacks traditional “account reps” for most advertisers leaving many Facebook Advertisers feeling unheard and unloved. If you don’t have deep pockets applied to Facebook paid marketing, you’ll be sailing the social PPC seas account-rep-less. Period. There are consolation help sources for… Read More

Facebook Advertising