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Author Merry Morud

Merry Morud

After receiving a full-contact, crash-course in nearly everything online marketing she found her sweet-spot in Facebook marketing and deep, dense psychographic targeting. Merry describes her enthusiasm for online marketing as a love of the innovation, pace, and creativity potential. “The industry moves so fast, it’s impossible to get bored.”

 

Bookmark It! Handy #Facebook Partner Categories Visual Guide

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Reason number 87 we love Facebook’s Power Editor: It’s the source to access the latest, greatest targeting options… Facebook Partner Categories! The release and excitement of Facebook’s Partner Category targeting, Datalogix, Acxiom, and Epsilon, has been widely covered. Here, we’re laying out the new Facebook targeting visually because: 1) It’s been requested, and 2) Seeing the… Read More

Big Data  /  Facebook Advertising  /  Facebook Demographic Research

How To Scale Facebook Ads With Power Editor

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Often, we’re asked if Facebook ads are truly scalable, across many targeting segment, with a LOT of ads, and what tools we use. The answer is: YES! and spawning massive amounts of ads is possible with the use of Facebook’s Power Editor, which is similar in concept to Google’s Adwords Editor. Here, you’ll find a step-by-step guide… Read More

Facebook Advertising

NEW Must-Use Facebook Power Editor Features: Sponsored Search Results

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This week Facebook unveiled a newly organized version of Power Editor, which, in our opinion, represents a great step in making ad types and placement easier for self-serve advertisers to understand. This post will dive into the most significant change: Sponsored Search Results and the new targeting options with this ad unit.

Facebook Advertising

Facebook Ads Help: Proven Tips to Resolve Problems Quickly

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It’s been over five years since the inception of Facebook ads… yet, Facebook still lacks traditional “account reps” for most advertisers leaving many Facebook Advertisers feeling unheard and unloved. If you don’t have deep pockets applied to Facebook paid marketing, you’ll be sailing the social PPC seas account-rep-less. Period. There are consolation help sources for… Read More

Facebook Advertising

Facebook Updates! 2013 Brings More Fresh #FB Ads Features & Functions

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My oh my, the engineering elves over in Menlo Park have been busy! Some may remember the incredibly useful features and updates Facebook released mere weeks ago. Now, just days into the New Year, FB is at it again. Social marketers returning to the office after the holidays are in for even more update surprises! We… Read More

Facebook Advertising