The bad news: Too often, social marketers seeking direct sales from social find themselves with too little sales at too high a cost. A holistic marketing strategy that incorporates search,
Get in the mood! Marketer’s know: Valentines = HUGE sales season. It can make or break the quarter. Relatable, relationship-centric creative that’s not over-the-top gross can take sales from so-so
Striking out on relationship targeting? Minor league marketers identifying those who are coupled, engaged, married, and divorced/widowed can end up whiffing. Relationship targeting became a whole new ball game when
Two turn tables and a microphone. Baby. Recently on #SocialChat… our good friend Akvile Harlow stopped by and sparked a targeting idea for this edition of Targeting Hot House. Today we’ll dive into
Twitter targeting via keywords is a deadeye tactic to get your message in front of highly relevant, themed conversations that occur in the moment. On the other hand, there are
Brands sure did get a lot of HEAT this year for posting about 9/11… Here’s a different take.
Bleeding-edge creative is a cornerstone of every marketer’s work. We strive to make each ad placement a mini work of art specially constructed and optimized creatively per channel. In the
Carb-loading is common for runners prior to a large event. This morning bright and early, marketers carbed-up for what was sure to be an stimulating Keynote featuring Google’s industry ambassador,
Holy $&*)! Facebook advertisers, take a seat! (Yes, even you skeptical B2B marketers.) Facebook Category targeting just took serious leaps and bounds forward in terms of native category targeting. Scroll
Welcome to the first installment of AIMCLEAR‘s Facebook Philosophies and Best Practices Guide. In these posts we’ll outline Facebook Ads best practices from account structure and psychographic targeting to ad
