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The final day of #SESCHI brought with it a progressive session on paid search, PPC Beyond Search: New Ad Formats, Display and Social. In an industry near-typified by constant evolution, it’s essential to stay up on the latest and greatest in online marketing technologies if you want to be the best. In terms of the wonderful world… Read More
Welcome back to aimClear’s coverage of #SESCHI! After two cups of coffee on this second (and way chillier) morning, we headed to the Social Media Signals in Search session. Moderated by Rob Garner, vice president of strategy for iCrossing, and featuring Andrea Fishman, VP of Global Strategy & Managing Partner of BGT Chicago, BGT Partners, and Jim Yu, Founder &… Read More
Hi there and hello from blustery Chicago! aimClear’s coverage of #SESCHI continued the morning of Day 1 with a killer Introduction to Paid Search session, delivered by PPC pro Melissa Mackey, Search Marketing Manager at Fluency Media, in Ann Arbor, Michigan. Our pal @Mel66 dropped awesome insight on PPC Secret Weapons & Brand Cannibal Combat in aimClear blog prior… Read More
