Adwords Grows Up! Formats, Sitelinks & Universal
There’s an old adage – If it ain’t broke, don’t fix it, unless you are carefully able to fix it in ways that helps all parties who use it & also it will make you more money, then you should think about trying to fix it, so good luck with this. Google essentially took this […]
Steve Ballmer Unplugged: SMX West 2010 Keynote
When it was first announced that Microsoft’s Steve Ballmer would be keynoting this year’s SMX West, it was perceived as a nice surprise and unexpected legitimization of the search marketing industry from one of the big guys. The announcement left many marketers existentially pondering their role in the somewhat dysfunctional search family. Did Ballmer, Microsoft, & Bing […]
Can 2010 SEOs Rescue Newspapers From Internets, Selves?
So here’s kinda what was going on with “news” at the end of 2009: the news stations and newspapers were dying continuing to have a difficult time adjusting to the fact that there is “an Internet.” Specifically, the fact that the Internet has reprogrammed consumers to expect get news updates by the second, streamed directly […]
You Can’t Make Money From Analytics
However, you can make money from your website when properly advised & optimized by your web analytics, as Jim Sterne so correctly pointed out at SES Chicago 2009. Many of us have access to some sort of analytics for web properties we’re involved with, but how many of us really use the data effectively? More […]
Will You Blend? Take Advantage of Mixed Media SERPs
For better or for worse, mixed media or “blended” search results pages are probably here to stay. If you assume that raw authority is going to guarantee you a first page result for a hot news story or push down a viral video that’s harmful to your brand, you should probably just quit now think […]
Is Everything You Know About SEO Wrong?
Do those old H1 tags still work? Actually word’s out, they don’t really count much anymore for SEO. Does quantity, power or diversity of inbound links take the hill for search engines ranking pages algorithmically for keywords? Actually, correlation data indicates that link diversity is a factor which has become more important. SEO Ranking Factors […]
Paid Search & the Future of American Politics
Political Search: Preparing for Search in 2010 was the “sleeper” session at Search Engine Strategies New York 2009. Gathered together were the search marketing figures directly involved in shaping the American political landscape through the 2008 presidential election, primaries, U.S. senate races and D.C. advocacy groups. As a search marketer highly interested in politics, I […]
2009 Social Media Optimization: Back to Basics?
Social media has crept into nearly every aspect of SEO to where it’s now quite difficult to imagine them disentangled from eachother. Keyword research traditional to SEO is being used to advise every tag, tier, and title in brand social media efforts. Go ahead and find me an SEO who says “I don’t do social […]
Super Ultimate Link Power Part 2: Search Marketers
Discover the Power of Linking: Link Building Basics session at SES NY covered a great deal of ground in representing both Search Engine and Search Marketer viewpoints on the subject of links. The second half of the session comprised of search marketers Kristjan Mar Hauksson, Debra Mastaler, and Peter Van der Graaf, which greatly contrasted […]