Matt Peterson

Matt Peterson

Account Services Manager

Creativity is Matt’s MO, and something he brings to work daily as an Online Marketing Account Manager at aimClear, a Minnesota-based online marketing agency. Although proficient in just about every discipline of online marketing, Matt’s areas of expertise are technical SEO diagnosis and reputation monitoring. Matt currently serves as the AdWords and Facebook advertising account representative, and handles online reputation and crisis management for several major brands. A leader in aimClear-led studies, his research and writing have been cited in publications such as Search Engine Land, CNET, Search Engine Journal, and Techipedia.

Adwords Grows Up! Formats, Sitelinks & Universal

There’s an old adage – If it ain’t broke, don’t fix it, unless you are carefully able to fix it in ways that helps all parties who use it & also it will make you more money, then you should think about trying to fix it, so good luck with this. Google essentially took this […]

By on March 3rd, 2010 2 Comments

Steve Ballmer Unplugged: SMX West 2010 Keynote

When it was first announced that Microsoft’s Steve Ballmer would be keynoting this year’s SMX West, it was perceived as a nice surprise and unexpected legitimization of the search marketing industry from one of the big guys.  The announcement left many marketers existentially pondering their role in the somewhat dysfunctional search family. Did Ballmer, Microsoft, & Bing […]

By on March 2nd, 2010

Can 2010 SEOs Rescue Newspapers From Internets, Selves?

So here’s kinda what was going on with “news” at the end of 2009: the news stations and newspapers were dying continuing to have a difficult time adjusting to the fact that there is “an Internet.” Specifically, the fact that the Internet has reprogrammed consumers to expect get news updates by the second, streamed directly […]

By on January 4th, 2010

You Can’t Make Money From Analytics

However, you can make money from your website when properly advised & optimized  by your web analytics, as Jim Sterne so correctly pointed out at SES Chicago 2009. Many of us have access to some sort of analytics for web properties we’re involved with, but how many of us really use the data effectively?  More […]

By on December 8th, 2009 3 Comments

Will You Blend? Take Advantage of Mixed Media SERPs

For better or for worse, mixed media or “blended” search results pages are probably here to stay. If you assume that raw authority is going to guarantee you a first page result  for a hot news story or push down a viral video that’s harmful to your brand, you should probably just quit now think […]

By on December 7th, 2009

Is Everything You Know About SEO Wrong?

Do those old H1 tags still work? Actually word’s out, they don’t really count much anymore for SEO. Does quantity, power or diversity of inbound links take the hill for search engines ranking pages algorithmically for keywords? Actually, correlation data indicates that link diversity is a factor which has become more important. SEO Ranking Factors […]

By on June 4th, 2009 6 Comments

Paid Search & the Future of American Politics

Political Search: Preparing for Search in 2010 was the “sleeper” session at Search Engine Strategies New York 2009. Gathered together were the search marketing figures directly involved in shaping the American political landscape through the 2008 presidential election, primaries, U.S. senate races and D.C. advocacy groups. As a search marketer highly interested in politics, I […]

By on March 30th, 2009

Super Ultimate Link Power Part 2: Search Marketers

Discover the Power of Linking: Link Building Basics session at SES NY covered a great deal of ground in representing both Search Engine and Search Marketer viewpoints on the subject of links. The second half of the session comprised of search marketers Kristjan Mar Hauksson, Debra Mastaler, and Peter Van der Graaf, which greatly contrasted […]

By on March 26th, 2009 2 Comments