Our team handles hundreds of digital marketing case studies every year. We know when to honor conventional wisdom & blaze radically new trails… whatever it takes to achieve attributable conversion.
So here’s kinda what was going on with “news” at the end of 2009: the news stations and newspapers were dying continuing to have a difficult time adjusting to the fact that there is “an Internet.” Specifically, the fact that the Internet has reprogrammed consumers to expect get news updates by the second, streamed directly […]
However, you can make money from your website when properly advised & optimized by your web analytics, as Jim Sterne so correctly pointed out at SES Chicago 2009. Many of us have access to some sort of analytics for web properties we’re involved with, but how many of us really use the data effectively? More […]
For better or for worse, mixed media or “blended” search results pages are probably here to stay. If you assume that raw authority is going to guarantee you a first page result for a hot news story or push down a viral video that’s harmful to your brand, you should probably just quit now think […]
Do those old H1 tags still work? Actually word’s out, they don’t really count much anymore for SEO. Does quantity, power or diversity of inbound links take the hill for search engines ranking pages algorithmically for keywords? Actually, correlation data indicates that link diversity is a factor which has become more important. SEO Ranking Factors […]
SEO’s cut their teeth in the keyword research process. The first few months of an SEO’s development is often spent in the “saltmines” researching and testing nearly endless variations of words and phrases in Keyword Discovery, Wordtracker and Google’s keyword tool. Are users searching for “trash cans” or “trash bins”?
Political Search: Preparing for Search in 2010 was the “sleeper” session at Search Engine Strategies New York 2009. Gathered together were the search marketing figures directly involved in shaping the American political landscape through the 2008 presidential election, primaries, U.S. senate races and D.C. advocacy groups. As a search marketer highly interested in politics, I […]