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Author Matt Peterson

Matt Peterson

Creativity is Matt’s MO, and something he brings to work daily as an Online Marketing Account Manager at aimClear, a Minnesota-based online marketing agency. Although proficient in just about every discipline of online marketing, Matt’s areas of expertise are technical SEO diagnosis and reputation monitoring. Matt currently serves as the AdWords and Facebook advertising account representative, and handles online reputation and crisis management for several major brands. A leader in aimClear-led studies, his research and writing have been cited in publications such as Search Engine Land, CNET, Search Engine Journal, and Techipedia.

 

Way Up Google’s Research Snoot with Peter Norvig

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Peter Norvig, you might have heard of him, or felt his presence on stormy mountain tops. Among several other accomplishments, he is the creator of Norvig’s Law, the world record holder for the longest palindrome, former head of computational sciences research at NASA,  ballet dancer, current director of research at Google, & a human being.… Read More

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Trends, ZombieBait & Sideways Keyword Research

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Some people think keyword research consists of going to the Google Keyword tool, typing in four of their industry phrases & then just grabbing the keywords with the highest volume. But some people are ultra DumbPants month-punchers & need additional research guidance in order to find the highly targeted keyword permutations, relevant stemming topics &… Read More

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Adwords Grows Up! Formats, Sitelinks & Universal

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There’s an old adage – If it ain’t broke, don’t fix it, unless you are carefully able to fix it in ways that helps all parties who use it & also it will make you more money, then you should think about trying to fix it, so good luck with this. Google essentially took this… Read More

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Steve Ballmer Unplugged: SMX West 2010 Keynote

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When it was first announced that Microsoft’s Steve Ballmer would be keynoting this year’s SMX West, it was perceived as a nice surprise and unexpected legitimization of the search marketing industry from one of the big guys.  The announcement left many marketers existentially pondering their role in the somewhat dysfunctional search family. Did Ballmer, Microsoft, & Bing… Read More

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Can 2010 SEOs Rescue Newspapers From Internets, Selves?

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So here’s kinda what was going on with “news” at the end of 2009: the news stations and newspapers were dying continuing to have a difficult time adjusting to the fact that there is “an Internet.” Specifically, the fact that the Internet has reprogrammed consumers to expect get news updates by the second, streamed directly… Read More

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