Author Matt Peterson

Matt Peterson

Creativity is Matt’s MO, and something he brings to work daily as an Online Marketing Account Manager at aimClear, a Minnesota-based online marketing agency. Although proficient in just about every discipline of online marketing, Matt’s areas of expertise are technical SEO diagnosis and reputation monitoring. Matt currently serves as the AdWords and Facebook advertising account representative, and handles online reputation and crisis management for several major brands. A leader in aimClear-led studies, his research and writing have been cited in publications such as Search Engine Land, CNET, Search Engine Journal, and Techipedia.


Orkut Dissected: Social Networking in India & Brazil


During the summer of 2010, an interesting international client encouraged us to take a look beyond our borders and check out where Facebook was popular in other parts of the world. With Facebook’s 500 million (at the time) users easily eclipsing the total U.S. population, it was clear that the phenomenon was not limited to… Read More

Community Manager  /  Demographic Research  /  Social Media Marketing

The Ancient Geek History of Web Analytics


The types of marketing conversations that dominated #SESNY 2011 demonstrated a turning-point of analytic maturity for the industry. From the complexities (to some, futility) of attribution modeling, to the advertising implications of Do Not Track legislation, to borderline existential discussions of user intent & behavior, it’s easy to forget just how far our interpretation of… Read More

Analytics  /  SES New York

Search Engine History – From WW2 to WWW


Everything old is new again. Would you believe that the origins of Google’s algorithm & mission statement may date back to 1945? What can the history of search tell us about where it’s going in the future? In writing his next search marketing book (due in the fall) Search Engine Strategies’  Mike Grehan explored these… Read More

SES San Francisco

Search Evolution: Data Convergence & The End of Keywords?


While search technology naturally evolves, we must also recognize that human’s usage, expectations & desires for search are evolving as well. As marketers learn to leverage the information, tools & channels available now, we need to be cognizant and welcoming of the evolving search trends on tomorrow’s horizon. Who should be playing catchup, search technology… Read More

Convergence  /  SES San Francisco

Don’t Slap Rainbows: Diversity Marketing Realness


Dear Marketer-folk: You’re missing serious demographic opportunities. The dual income gay & lesbian household, the force-of–nature purchasing power of latino consumers, teens, tweens & African Americans. You’ve probably read the NYT articles or some Adage infographics on these demographics, but if  these recent advertising efforts are any indication, the boat = still missed. Paid Search… Read More

Demographic Research