Our team handles hundreds of digital marketing case studies every year. We know when to honor conventional wisdom & blaze radically new trails… whatever it takes to achieve attributable conversion.
Everything old is new again. Would you believe that the origins of Google’s algorithm & mission statement may date back to 1945? What can the history of search tell us about where it’s going in the future? In writing his next search marketing book (due in the fall) Search Engine Strategies’ Mike Grehan explored these […]
While search technology naturally evolves, we must also recognize that human’s usage, expectations & desires for search are evolving as well. As marketers learn to leverage the information, tools & channels available now, we need to be cognizant and welcoming of the evolving search trends on tomorrow’s horizon. Who should be playing catchup, search technology […]
Dear Marketer-folk: You’re missing serious demographic opportunities. The dual income gay & lesbian household, the force-of–nature purchasing power of latino consumers, teens, tweens & African Americans. You’ve probably read the NYT articles or some Adage infographics on these demographics, but if these recent advertising efforts are any indication, the boat = still missed. Paid Search […]
Peter Norvig, you might have heard of him, or felt his presence on stormy mountain tops. Among several other accomplishments, he is the creator of Norvig’s Law, the world record holder for the longest palindrome, former head of computational sciences research at NASA, ballet dancer, current director of research at Google, & a human being. […]
Some people think keyword research consists of going to the Google Keyword tool, typing in four of their industry phrases & then just grabbing the keywords with the highest volume. But some people are ultra DumbPants month-punchers & need additional research guidance in order to find the highly targeted keyword permutations, relevant stemming topics & […]
There’s an old adage – If it ain’t broke, don’t fix it, unless you are carefully able to fix it in ways that helps all parties who use it & also it will make you more money, then you should think about trying to fix it, so good luck with this. Google essentially took this […]
When it was first announced that Microsoft’s Steve Ballmer would be keynoting this year’s SMX West, it was perceived as a nice surprise and unexpected legitimization of the search marketing industry from one of the big guys. The announcement left many marketers existentially pondering their role in the somewhat dysfunctional search family. Did Ballmer, Microsoft, & Bing […]