Don’t cut corners on your site’s foundation! Information architecture is an important part of a site’s performance and should be addressed from the very get-go of development. Many existing websites could benefit greatly if their content was only properly organized, labeled and prioritized. This SES Toronto session Information Architecture, Site Performance, Tuning and SEO offered […]
Web analytics data provides an abundance of insight that can ultimately increase revenue for a company. The problem is many aren’t up to the task of deciphering the metrics to really understand making associated reports pay. Today’s SES Toronto session titled “Analytics for Search: ROI, Engagement, Attribution, and More” was just loaded, with a great […]
YouTube has become a beast, taking seat as the second largest search engine in the world. Hulu and other niche’ engines are nipping at YouTube’s heals. Yet video search optimization remains relatively uncharted territory for most. Today at SES Toronto, respected industry experts answered the question “Are you overlooking the opportunities of video search?” The […]
photo credit: RC_Fotos Welcome to SearchEngineStrategies Toronto 2009. Today we took a glance back a decade to 1999, when parties had a reputation to live up to and some families were preparing for an all out cataclysmic technological failure come the new year. For the most part, times were swell. Family Guy began its first […]
SES Toronto is right around the corner and as such, we wanted an inside look as to what we can expect from this annual mainstay Canadian search marketing conference. (photo courtesy of RustyBrick) Conference chair Andrew Goodman was kind enough to answer a few questions about the upcoming SearchEngineStrategies event, as well as share regarding […]
If you missed Webmaster Radio April 13th. Here’s the PPC Rockstars podcast where PPC legend David Szetela interviewed our very own Marty Weintraub.
It was a great week out in the Big Apple attending sessions at SearchEngineStrategies New York 2009. Thanks to the whole Incisive crew for making us feel so welcome. Even though we’ll sure miss the Big Apple’s excitement, Matt, Peter, Marty and I are excited to be back in the Duluth shop. Here’s a quick […]
The Brand & Reputation Management session at SES New York 2009 took a deep dive into the ORM abyss. Coming from both legal & search marketing perspectives, the panel answered questions crucial to any business including: