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Author Manny Rivas

Manny Rivas

 

Information Architecture: Are Your Customers Lost?

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So you’ve paid close attention to the SES Chicago 2009 coverage of PPC sessions, you’ve cleaned up your SEO and monitored analytics. OK, but how about the session dealing with the piece at the core of your website’s performance? We’re talking about information architecture here, and without it potential customers visiting your site will be… Read More

Usability

YouTube Optimization Clinic with Greg Jarboe

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The following is a summary of Greg Jarboe‘s SES Chicago ’09 YouTube & Video Optimization session moderated by Anne Kennedy, Founding Partner & CMO of Joblr.com; Managing Partner & Founder of Beyond Ink. Greg is President & Co-founder of SEO-PR. We all know Google rules search. Interestingly enough however, there were 10 billion videos watched… Read More

Video

The Future of Search: Are You Ready For Change?

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Welcome to those tuning in for  our SearchEngineStragtegies Chicago 2009 conference coverage. After a night of tossing and turning in a cold sweat, replaying the brutal defeat of my beloved Vikings :(, I’ve pulled myself together. Hey, at least SES Chi-town 2009 won’t let me down. My session today (first session of the day titled… Read More

Paid Marketing

YouTube Success & Marketing For Brand Visibility

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Building an effective YouTube profile doesn’t necessarily need to be time-intensive, but like any other social media platform solid marketing requires commitment and constant upkeep. Visibility takes  understanding the direct influence behind community outreach and maintaining presence in the  dialogue. YouTube success requires a brand voice spoken so clearly that it echoes across several channels.  … Read More

Video

The Lost Marty Weintraub Rockstar Pictures

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It’s been interesting to note search journalists lobbing tongue and cheek verbiage like “PPC rockstar,” “Social Media rockstar” and other mutually indulgent hyperbole at Marty. All seriousness aside, we were cleaning out the office today and found a poster, circa 1985, that left the weekend aimClear crew howling. In a momentary haze, Marty gave me… Read More

SEM Poetry Slam