Manny Rivas

Manny Rivas

Vice President Of Client Services

Chris Boggs SES V-Interview: On Structured Data, Personalization & Client Communication

Chris Boggs is the Director of Search Engine Optimization at Rosetta, an interactive design agency.  He’s also the Associate Editor of the SearchEngineWatch forums,  has served on the SEMPO Board of Directors since 2006 and is well respected amongst search thought leaders.  I had a chance to score a couple of moments of Chris’ time, […]


Serendipity, Kittens & Black Hat: Jonathan Allen V Interview

Jonathan Allen, Search Marketing Specialist at Incisive Media, Director of Search Engine Watch and Co-Founder of Moblog:tech was kind enough to share a few moments of his time with us on day 3 of SES Chicago 2009. Check out the coverage below.


Information Architecture: Are Your Customers Lost?

So you’ve paid close attention to the SES Chicago 2009 coverage of PPC sessions, you’ve cleaned up your SEO and monitored analytics. OK, but how about the session dealing with the piece at the core of your website’s performance? We’re talking about information architecture here, and without it potential customers visiting your site will be […]

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YouTube Optimization Clinic with Greg Jarboe

The following is a summary of Greg Jarboe‘s SES Chicago ’09 YouTube & Video Optimization session moderated by Anne Kennedy, Founding Partner & CMO of; Managing Partner & Founder of Beyond Ink. Greg is President & Co-founder of SEO-PR. We all know Google rules search. Interestingly enough however, there were 10 billion videos watched […]

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The Future of Search: Are You Ready For Change?

Welcome to those tuning in for  our SearchEngineStragtegies Chicago 2009 conference coverage. After a night of tossing and turning in a cold sweat, replaying the brutal defeat of my beloved Vikings :(, I’ve pulled myself together. Hey, at least SES Chi-town 2009 won’t let me down. My session today (first session of the day titled […]


YouTube Success & Marketing For Brand Visibility

Building an effective YouTube profile doesn’t necessarily need to be time-intensive, but like any other social media platform solid marketing requires commitment and constant upkeep. Visibility takes  understanding the direct influence behind community outreach and maintaining presence in the  dialogue. YouTube success requires a brand voice spoken so clearly that it echoes across several channels.   […]

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The Lost Marty Weintraub Rockstar Pictures

It’s been interesting to note search journalists lobbing tongue and cheek verbiage like “PPC rockstar,” “Social Media rockstar” and other mutually indulgent hyperbole at Marty. All seriousness aside, we were cleaning out the office today and found a poster, circa 1985, that left the weekend aimClear crew howling. In a momentary haze, Marty gave me […]

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YouTube Analytics: Insight Adds 3 Cool Features

Hop into the YouTube analytics suite Insight and you’ll notice YouTube has added some new features to the platform. Obvious additions are pretty new color charts allowing us  to view discovery of videos over time. Being able to monitor view-count over the lifespan of a video and tracking the sources of those views is nothing […]

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YouTube Ranking Factors: 15 Guerrilla Tactics

Understanding various social & algorithmic nodes is important, as users build up enough street-cred’ to hang with other pages in first string YouTube SERPs. Once a profile gains momentum and authority, results begin to appear. YouTube uses various metrics, known and black box, to establish ranking and authority of videos and channels. We recommend participation […]

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