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Author Manny Rivas

Manny Rivas

 

#SESNY 2010: Don’t Be Negligent, Carpe Display

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The rise of exchanges in display advertising is making it look a hell of a lot more like search. Display is making headway from a shot-in-the-dark branding channel tactic to a highly targeted conduit for brands to capture the right audience, with the right dialog at the right time.

Paid Marketing

How to Build a Terrific In-House SEO Team

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What skill sets are you looking for when drafting your in-house SEO all-star team? What does it take to plug in a SEO department to an already moving marketing machine?  As the new kid in town, how can you make sure the department’s voice is properly amplified, respected and heeded? The session Bringing SEO In-House:… Read More

SEO

Beyond “Great Content,” How to Be a Link Magnet

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It feels good to be back at Search Engine Strategies 2010 New York. I was white-knuckled on the flight in but the embarrassing sobs and childish screams were all worth it to come fraternize with you search folk in the city that never sleeps. The first session of the day in the Search on the… Read More

Linking

Chris Boggs SES V-Interview: On Structured Data, Personalization & Client Communication

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Chris Boggs is the Director of Search Engine Optimization at Rosetta, an interactive design agency.  He’s also the Associate Editor of the SearchEngineWatch forums,  has served on the SEMPO Board of Directors since 2006 and is well respected amongst search thought leaders.  I had a chance to score a couple of moments of Chris’ time,… Read More

Interviews

Serendipity, Kittens & Black Hat: Jonathan Allen V Interview

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Jonathan Allen, Search Marketing Specialist at Incisive Media, Director of Search Engine Watch and Co-Founder of Moblog:tech was kind enough to share a few moments of his time with us on day 3 of SES Chicago 2009. Check out the coverage below.

Interviews