Author Manny Rivas

Manny Rivas


Analytics Study: Organic Conversion, Algorithm Updates


* Sigh * As long as I can remember, spring and summer have been the time for (but not limited to) barbecues, swimming and the effects of semi-surprise search algorithm updates on our clients. Recently, we’ve seen Google tinker under the hood, announcing the Mayday and (long advertised) Caffeine algorithm changes. Yahoo has been making… Read More


Repent Ye Landing Page Sinners! Thine Baby is Ugly


“Your baby is ugly.” What an endearing way to kick-off a presentation, right? Tim Ash’s session Seven Deadly Sins of Landing Page Design Optimization: The Definition guide to Testing and Tuning Conversions at eMetrics Canada 2010 had the audience engaged from start to finish and well into post-delivery. So what did he mean when he… Read More


#SESNY 2010: Don’t Be Negligent, Carpe Display


The rise of exchanges in display advertising is making it look a hell of a lot more like search. Display is making headway from a shot-in-the-dark branding channel tactic to a highly targeted conduit for brands to capture the right audience, with the right dialog at the right time.

Paid Marketing

How to Build a Terrific In-House SEO Team


What skill sets are you looking for when drafting your in-house SEO all-star team? What does it take to plug in a SEO department to an already moving marketing machine?  As the new kid in town, how can you make sure the department’s voice is properly amplified, respected and heeded? The session Bringing SEO In-House:… Read More


Beyond “Great Content,” How to Be a Link Magnet


It feels good to be back at Search Engine Strategies 2010 New York. I was white-knuckled on the flight in but the embarrassing sobs and childish screams were all worth it to come fraternize with you search folk in the city that never sleeps. The first session of the day in the Search on the… Read More