When it comes to marketing via top-of-funnel channels like paid social and programmatic display, many marketers are still fixated on the immediate value of conversion. While getting the conversion is
Until recently, the advertising/marketing world was dominated by creative giants who ruled the roost. Brilliant, Don Draper-inspired mad(wo)men who set the tone for a marketing universe in which great creative trumped
We’ve seen it before. Companies squander great opportunities to realize economies of scale because they lack access to data beyond department walls. Data has become the lifeblood of effective marketing
Today’s hotshot marketing execs often find themselves in really tough positions from the C-suite to the boardroom. Charged with growing business AND proving the value of marketing, marketing leaders need
Vetting an Ad agency is a lot like beginning any new relationship. You wouldn’t set out on the first date with a special person without preparing. In fact, you’d be
Without question, Bluetooth low energy (BLE) beacon technology will continue to gain momentum in the foreseeable future. Massive growth is a reality not only for brands deploying beacon-based marketing campaigns,
Performance marketing is inherently binary and generally defined by specific outputs to inputs. Considering revenue is a stark reality, it’s fairly easy for marketers to get caught up in figures and
This episode of Deep In The Sheets covers how to simplify extensive negative keyword research with a large query set. Using a scraping tool known as ScrapeBox, we document suggested search query ideas from
In this episode of Deep in the Sheets we examine how to effectively calculate ad creative performance using conversions per 1000 impressions (CPI). CPI gives you the ability to take
Have you ever found yourself the victim of a poorly designed and executed retargeting campaign? Who are we kidding, of course you have. Abusive retargeting is like chugging ipecac syrup;
