Posted by Lisa Williams on August 13th 2009 in SEO, SES San Jose 2009 | 2 comments
It’s a rare experience to have site reviews with present and past Google visionaries in search. Matt Cutts, Greg Boser, Vanessa Fox and Tiffany Lane collaborated to share expert advice at today’s Search Engine Strategies San Jose Site Clinic Track session Extreme Makeover: Live Site Clinic
The reviewers didn’t pull any punches, “If you’re a spammer and are having your site reviewed in this clinic now’s the time to bail because we will call you out, you will get de-indexed and it will be funny.” Read the rest of this entry »
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Posted by Lisa Williams on August 13th 2009 in SES San Jose 2009, Social Media | Be the first to comment!
Crowds have gathered on street corners since the dawn of humanity to share information, love, indignation, politics and every other type of interaction. A lot of good and plenty of damage was done to brands below the radar.
Now the clout of engaged social media users is affecting reputations on and offline. Three of four Americans are involved in social media, yet there are still a surprising number of CEOs who aren’t ready to allow their customers a corporate-hosted public voice. Read the rest of this entry »
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Posted by Lisa Williams on August 12th 2009 in Paid Marketing, SES San Jose 2009 | 2 comments

Today on the Social Media Track at Search Engine Strategies San Jose, I attended “Facebook Ads: Reaching Prospects Earlier In The Decision Cycle” with Sarah Smith (Manager of Online Sales Operations for Facebook). She helped guide advertisers through successful implementation of their ad model. Read the rest of this entry »
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Posted by Lisa Williams on August 12th 2009 in SES San Jose 2009 | Be the first to comment!

photo credit: Chalky Lives
Good morning from SearchEngineStrategies San Jose 2009. This year the “Extreme Makeover” series is offering attendees expert site-audit reviews, with a different focus each day. Yesterday the “Conversion Issues” edition revealed how site owners can pump results with internal search, design and usability as well as identifying nasty barriers to success. Read the rest of this entry »
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Posted by Lisa Williams on August 11th 2009 in SES San Jose 2009 | Be the first to comment!
A keen eye to the past and cutting edge forward-thinking defined today’s discussion on the “Where to Next?” SES San Jose panel. Moderated by industry veteran and SES Advisory Board Member Anne Kennedy, she posed a loaded question: “What is on your search radar for 2010?” Read the rest of this entry »
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