Lisa Williams

Lisa has published 5 posts

SES Experts Site Clinic Advice: Sex Toys Site Too Stimulating

It’s a rare experience to have site reviews with present and past Google visionaries in search.  Matt Cutts, Greg Boser, Vanessa Fox and Tiffany Lane collaborated to share expert advice at today’s Search Engine Strategies San Jose Site Clinic Track session Extreme Makeover: Live Site Clinic The reviewers didn’t pull any punches, “If you’re a […]

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Brands & Social Media: Serve Customers, Surrender Control

Crowds have gathered on street corners since the dawn of humanity to share information, love, indignation, politics and every other type of interaction. A lot of good and plenty of damage was done to brands below the radar. Now the clout of  engaged social media users is affecting reputations on and offline. Three of four […]


Dear Sales Prospect, I Facebooked your Mom!

Today on the Social Media Track at Search Engine Strategies San Jose, I attended “Facebook Ads: Reaching Prospects Earlier In The Decision Cycle” with Sarah Smith (Manager of Online Sales Operations for Facebook). She helped guide advertisers through successful implementation of their ad model. 

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No Conversion? Your Baby’s Ugly-Now What?

photo credit: Chalky Lives Good morning from  SearchEngineStrategies San Jose 2009.  This year the “Extreme Makeover” series is offering attendees expert site-audit reviews, with a different focus each day.  Yesterday the “Conversion Issues” edition revealed how site owners can pump results with internal search, design and usability as well as identifying nasty  barriers to success.  


The Future Of Search: What Do Experts Believe?

A keen eye to the past and cutting edge forward-thinking defined today’s discussion on the “Where to Next?” SES San Jose panel. Moderated by industry veteran and SES Advisory Board Member Anne Kennedy, she posed a loaded question: “What is on your search radar for 2010?”