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Author Lindsay Schleisman

Lindsay Schleisman

 

Talkin’ ‘Bout Facebook Targeting Tactics @ #SES Toronto

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Barely a month has passed since aimClear’s Manny Rivas tore up the stage at SMX Toronto, but the stars have aligned, and we’re back in beautiful Toronto! The reason? Search Engine Strategies Toronto, the northernmost outpost of this search and social marketing event series. The online marketing industry is well represented at SES Toronto with… Read More

SES Toronto  /  Speaking Engagements

Public Relations & SEO: Teaching Old Dogs New Tricks

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OK, PR pros, it’s confession time. How many of you have clients that have asked, “Why aren’t we showing up in Google Alerts?” Or how about this gem: “We started a blog, but no one’s reading it. What should we do?” If you were like me several years ago, you probably responded with some shifty… Read More

PR

PR & Online Marketing: Navigating the Conflux

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Did I just lose a contact, or does it seem like the lines between public-relations practitioner and online marketer are blurring? An increasing number of SEOs seem to think so (I happen to agree), but their perceptions of the role PR pros play in the SEM sandbox range from toy-sharer to sand-village slave. Recently, I read… Read More

PR

PPC & SEO Square off in the Battle of the SEM Heavyweights

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Those at #SESCHI 2010 witnessed the epic battle of PPC vs. SEO. Queue the Rocky-theme music! In the red corner we’ve got SEO, and in the blue corner is PPC. This session saw the likes of Julie Batten, VP of media strategies with Klick Communications, and Stacie Susens, director of client strategy and development with Resolution… Read More

SEM

B2B Marketing: Red-Headed Step-Child of SEM World?

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Throughout #SESCHI 2010, citations of search & social marketing case studies have run rampant. “Did you hear about the Old Spice campaign? How about Skittles!?” Um, yeah. Unless you’ve been living in a cave, you’ve heard of them, maybe even posted on their branded Facebook page or tweeted at their spokesperson… desperately begging for him… Read More

SEM